1. COMMUNICATION SKILLS I Task 4: Pitch - Presentation structure - Tips for being persuasive

2. This presentation Information about your pitch (presentation) for Task ¾.

3. Task 4: June 9 th Your team will pitch its ideas to a committee (your class mates). Remember: You are competing with the other teams: - The committee (audience) will vote on which team gave a more convincing pitch. - The most winning team will receive a small bonus to the presentation’s grade.

4. Task 4 Length: 12 – 15 minutes. Use PowerPoint (as always, keep it simple!). Each team member will have a specific role in the pitch. AFTER the pitch, you will show your video.

5. Roles Team leader: Speaks first (and last). - Introduce the project (a brief summary of your ideas). - Introduce the team. - Provide an outline for the presentation.

6. Roles Researcher: Speaks second. Talks about your city and what makes it an attractive place for foreign investment. - Use the research information you have collected. - You might talk about more aspects than are in your video. BUT It is important to talk about the aspects in your video, as well. NOTE: Do not explain why you chose to focus on these aspects in your video. That is the ad director’s job.

7. Roles Intern: Speaks third. Talk about the basics of the marketing plan (sample ad + video). Talk specifically about the sample print ad: - Logo - Slogan - Concept/theme - WHY it will be effective - WHERE the ad will appear (i.e., in airports, travel magazines, etc.). Be specific.

8. Roles Ad Director: Speaks fourth. Talk about the video. - Explain the concept/theme. - The content (specifically, your rationale for the content). - Images used (rationale). - Narration style. - Why it is an effective video for your team’s goal.

9. Roles Team leader: Speaks fifth. Anchor: Gives the closing comments: - Make a final case for why your team’s ideas should be chosen by the committee. - Thank the committee. - Indicate that you will finish by showing your video.

11. Persuasive techniques Important: Being persuasive/convincing will be part of your grade (content).

12. Persuasive techniques 1. You’ll need a good hook. - This hook should say something about your topic (Daegu or KAC).

13. Persuasive techniques 1. You’ll need a good hook. i.e., Product: A speech translation device. Hook: “Language. It’s how we communicate. However, with over 6,500 languages in the world, we are not able to talk to everyone. Even with English being used as the “global language”, language itself is still a barrier to international communication. Imagine then, a machine that could remove this barrier. A machine that allows a man from Beijing to quickly, and flawlessly talk, in person, to a man in Brazil, without either ever having to learn each other’s languages.”

14. Persuasive techniques 2. Use active voice throughout the presentation. - Active voice is more direct and clearer, hence, more persuasive.

15. Persuasive techniques 2. Use active voice throughout the presentation. i.e., The image of Busan’s beaches was chosen because it emphasizes the natural beauty of Busan.  We chose images of Busan’s beaches to emphasize the city’s natural beauty. - This is shorter, simpler, and more direct.

16. Persuasive techniques 3. Use positive and confident language throughout. Avoid words like: - might/may/maybe - possibly - we hope - if this goes well

17. Persuasive techniques 3. Use positive and confident language throughout. i.e., “Potential vacation planners may possibly enjoy the nice beaches in Busan.”  “Potential vacation planners looking for seaside fun will love Busan’s beautiful beaches.”

18. Persuasive techniques 4. Use persuasive language (as we discussed previously). i.e., “Seoul has many subway lines which provide good access to many places in the city.  “With its 9 lines and 390 stations, Seoul’s extensive 493.8km subway system allows easy and fast travel to any point in the city.”

19. Persuasive techniques Explaining your ideas clearly and simply will help you be persuasive. - If the audience understands your presentation, there is a better chance they will enjoy it. - If they enjoy it, there is a better chance it will persuade them.

20. Persuasive techniques Give mini-summaries BETWEEN sections i.e., the researcher could give a short summary of his/her material at the end of his/her section. i.e., “So, in summary, Busan: - It’s got a large, young population, great access to shipping, and an extensive infrastructure, making it an ideal place for foreign investment.” TRANSITION: I’ll now turn it over to …

21. Persuasive techniques “Groups of three” i.e., 3 reasons. Listing things in small groups is a persuasive technique that has been used for a long time. i.e., “Why did we choose this logo? Three reasons: - Color - Appeal - Emotion” The speaker could then “break down” the list by explaining it.

22. Persuasive techniques Be visual Numbers, figures, images on the screen are more effective than simple text. Your speech can replace the text, but it can’t replace visual information.

23. Busan Harbor Huge harbor with ample room for ships. Over 25 vessels move through the harbor everyday. At any one time, there are 100 – 200 ships in the harbor.

24. Busan Harbor

25. “Busan’s large harbor gives the city a great shipping industry, convenient for importing and exporting products. The city’s proximity to China and Japan also allows easy transport of materials from and to these two countries. ” vs. “With one of eastern Asia’s largest harbors, Busan possesses a flourishing shipping industry, with more than 14,000 ships visiting the port each year, handling over 240 million tons of cargo, representing 40% of Korea’s overseas cargo. “