1. Clémentine Morisot Cyprien Debu

2. Outline I. 1975-1985: The beginning of the two companies II. 1985-1997: Apple falls whereas Microsoft reaches the top III. 1997-today: New beginnings and diversification

3. Introduction

4. I. 1975-1985: The beginning of the two companies 1. Apple successful beginning 2. Microsoft: a software and business company 3. First fights

5. I. 1975-1985: The beginning of the two companies 1. Apple successful beginning Founded by Steve Jobs and Steve Wosniak in 1976 Apple I, Apple II the first success Macintosh and the Graphical User Interface  Personnal Computer

6. I. 1975-1985: The beginning of the two companies 2.Microsoft: a software and business company Founded by Bill Gates and Pall Allen in 1976 Conception of several programming languages: Basic, Fortran, Cobol Licenced the Operating System on the IBM PC: PC DOS  A major software vendor

7. I. 1975-1985: The beginning of the two companies 3. The first fights Apple asks Microsoft to develop software for the Macintosh  Provides them with samples Microsoft « copies » the GUI and the mouse for their new and secret OS: Windows 1.0  IBM PC cheaper than Macintosh

8. II. 1985-1997: Apple falls whereas Microsoft reaches the top 1. The growing power of Microsoft with the first Windows 2. Microsoft’s domination and Apple’s fall 3. A new hope for Apple

9. II. 1985-1997: Apple falls whereas Microsoft reaches the top 1. The growing power of Microsoft with the first Windows Launching of Windows 1.0 on November 1985  Fewer possibilities than Mac but cheaper Steve Jobs is fired the same year Release of Windows 2.0 in 1987  Not a great success

10. II. 1985-1997: Apple falls whereas Microsoft reaches the top 2. Microsoft’s domination and Apple’s fall Less and less innovations on Apple’s side Windows 3.0  Big success: Apple’s shares collapsed Windows NT: companies become a new target  In 1993 more than 25 million users of Windows

11. II. 1985-1997: Apple falls whereas Microsoft reaches the top 2. Microsoft’s domination and Apple’s fall 1994: Power Macintosh – deficient, many bugs  Apple’s reputation is soiled Windows 95 and IE 1.0 Strategic mistakes by Apple  At this time, Apple is totally out

12. II. 1985-1997: Apple falls whereas Microsoft reaches the top 3. A new hope for Apple New CEO Gil Amelio manages to reduce the deficits Apple buys NeXt, Jobs’ company in 1997  Return of the founder Same year: end of the GUI war  New beginnings

13. III. 1997-today: New beginnings and diversification 1. Jobs’ coming back and iMac 2. Windows XP, Vista, 7 3. New toys and new markets

14. III. 1997-today: New beginnings and diversification 1. Jobs’ coming back and iMac The new iMac in 1998  First benefits since 1993 Mac OS X, a completely new operating system July 2011: Mac OS 10.7 is released Apple turns to Intel Processor in 2006  A new breath for Apple

15. III. 1997-today: New beginnings and diversification 1. Jobs’ coming back and iMac

16. III. 1997-today: New beginnings and diversification 2. Windows XP, Vista, 7 In 2001 a new Operating System: Windows XP  Still 42% market shares in April 2011  Public support stopped on April 14, 2011 2007: Windows Vista – big flop 2009: Windows 7: 29% market shares in April 2011

17. III. 1997-today: New beginnings and diversification 3. New toys and new markets Microsoft and Apple are not always present on the same markets:  iPod (2001) and iTunes: Zune was a waste of time for Microsoft  Xbox (2001): another market dominated by Sony and Nintendo

18. III. 1997-today: New beginnings and diversification 3. New toys and new markets Mobile phones:  Apple: iPhone in 2007  Microsoft: Windows Mobile in 2003, Windows Phone in 2010  Same scheme: Apple provides material and OS, Microsoft provides only the OS  Other parties: Android from Google, BlackBerry

19. III. 1997-today: New beginnings and diversification 3. New toys and new markets

20. III. 1997-today: New beginnings and diversification 3. New toys and new markets Touchpads:  iPad in 2010: creation of a new trend  Microsoft needs to wait for Windows 8 to have a real opportunity to sell Windows touchpads

21. Conclusion What do you think differ the most between an Apple and a Microsoft computer? Do you think Steve Jobs’ death will impact the future of Apple? Will Microsoft conquer the Mobile world as they did with personnal computers? Will the new actor Google enter strongly enough in the game to frighten the two giants?