1. Demographics and Target Markets

2. Demographic factors age, gender, income, education, occupation, household size, marital status, home ownership or other factors

3. Advertising Demographic Groups The advertising industry breaks down target demographics into the following age cells, and then by gender. M = Men, W = Women, A = Adults (or P = Persons) 12 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ For TV: 18- 34, 18- 49

4. Think of a typical product before watching this video http://www.youtube.com/watch?v=Y_-H-i- DPm8http://www.youtube.com/watch?v=Y_-H-i- DPm8

5. Watch two ads and answer these questions: 1/ Determine who you think the ad is aimed at (who is the "target market", in other words)? Describe them. 2/ What about the ad tells you that it is aimed at this particular target market? 3/ What is implicit the message of the ad? 4/ What kinds of visual or auditory techniques or "tricks" are the people who made this ad using to send this message? 5/ Are there typical advertising themes or archetypes?

6. Two TV ads http://www.youtube.com/watch?v=- AkrcqkrrtYhttp://www.youtube.com/watch?v=- AkrcqkrrtY http://www.youtube.com/watch?v=RGPF7 KpDp4shttp://www.youtube.com/watch?v=RGPF7 KpDp4s