1. Target Market

2. What is target marketing? Is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. How will you decide what specific group you are going to spend advertisement dollars on.

3. How companies determine a target market Businesses create a customer profile: Demographics Geographics Psychographics

4. Demographics Age Baby Boomer Generation x Generation y Gender Income Disposable Discretionary Marital Status Ethnic Background Religion Occupation

5. Geographics Where people live: Local Regional National Global

6. Psychographic Grouping people people with similar lifestyle Activities Attitudes Personality & Values

7. Please list at least one product/service that is marketed based on the following: Age Location Religion Race Income Gender

8. Mass Marketing vs. Target Marketing ( segmentation) Using a single marketing strategy to reach all customers: Chewing gum Tooth paste Toilet paper