1. JANET(UK) Marketing Russell Nelson

2. This is not….  A text book approach It is my personal view of  some things that work  and others that do not

3. NREN Marketing Evolution Structure Path Stage1) One person doing it all Stage 2) Team doing it all Stage 3) Everyone does it – team facilitates/coordinates

4. NREN Marketing Evolution Sales Path Stage 1) Information Stage 2) Persuasion

5. Embedded Marketing Get:  Buy in  Budget

6. What works well? Internal:  Brand Guidelines  Editorial Control  Website External:  PR Agency  Awards

7. Brand Guidelines Identity  Logos  Colour  Font  Images  Publications  Presentations  Events and Exhibitions Policy  Publications  Media & PR  Online Policy  3rd Party  Contacts

8. Editorial Control  Ensure appropriateness:  Political  Technical  Grammatical  Stylistic  but for the web……

9. Website

10. PR Agency  Monthly retainer  + special projects

11. Awards  Major network upgrade  Procurement  Shared Service

12. What does not work well? Internal Balance?

13. Next Steps  Market Research  Web 2.0

14. In Summary  Embed your marketing  Chimp or champ?