2.  Standees  Film posters  Trailers shown before film of a similar genre reaches target audience  Theatre-specific film magazines  Cardboard 3D displays However: because of the expense of visiting the cinema, people are turning to pirating or streaming films online instead –so these aspects will not reach everyone.

3.  Social media marketing: Social networks like Facebook, Twitter etc allow advertising  Youtube’s introduction of 5-30 second ads  Creation of standalone studio-sponsored per-film websites such as "example-the-movie.com”  Advertising on backgrounds of film websites. E.g Empire and Imdb

4.  Allows advertising  Creation of pages in similar style of "example-the- movie.com” websites; create a platform for users to read news and watch new trailers  Creation of ‘events’ to further advertise their film e.g premieres  Is able to reach a huge audience Facebook

5.  Interviews taken place on shows like Jonathan Ross, Alan Carr etc contribute to the promotional tour.  Behind the scenes documentary-style videos  Both TV and Radio have advertisement opportunity platforms, which contributes to funding, inbetween shows/ songs/ segments  Companies can sponsor a film, which would be mentioned or joined together during adverts. However: not everyone choses to listen to the radio/ flips through stations during adverts; same with TV users.

6.  Buses have posters on them, seen by pedestrians and drivers – especially in traffic  Paid advertisement in newspapers, magazines and book inserts  Comic-books and books may be commissioned as ‘book of the film’ special editions However: Limited audience.

7.  Toys are made and sold with some fast food chains – e.g McDonalds Happy Meals come with a toy from a recent child’s film  Mugs and others products are made and sold –E.g Disney store sells products from it’s films. However: not seen by everyone E.g only children

8.  Film actors, directors, and producers appear for television, radio, and print media interviews sometimes showing a clip from the film or an outtake.  Interviews are conducted in person or remotely  During film production, these can take place on set. After film release, key personnel make appearances in major market cities or participate remotely via "satellite" or telephone.  For example, after each Harry Potter film came out, a behind- the-scenes hour programme was created to show people how the special effects are produced.

9. Overall I think that viral marketing works best because:  It’s able to reach a massive audience through it’s popular use of ages 13+  It’s advertisements on the side provide visual recognition to upcoming releases  It follows up the other helpful method of promotion through ‘word-of- mouth’ in which one person tells another, and another person hears it too; people nowadays can always be heard saying what they saw on Facebook or Twitter etc.  As of September 2012, Facebook has over one billion active users.  The internet is used regularly by people almost daily, so is an important platform for advertisers.

10.  The internet is used by teenagers and older for social networking  Adults may work from home  Office-workers will use computers at least 5 days a week  Students use it for research and to do homework  New revision-based websites have emerged  Mobile phones have internet access integrated now  It’s replaced traditional media platforms, by having it all on the web

11.  Synergy has been shown to be used in promotion.  Horizontal synergy between brands to endorse the product –e.g McDonalds toys and the latest film release  Vertical synergy with Disney toys being released in Disney stores after a Disney film has been released  Book inserts involve some horizontal synergy between publishers and film companies, as they agree to produce the books with the inserts inside for readers.  The advantage to horizontal synergy is the promotion of two different brands within one media product –and increased profit.  The advantage of vertical synergy is increased profit for the one company