1. Starting point: Find an interesting topic within the project Find an interesting topic within the project Design an assignment Design an assignment Integrate the assignment within the marketing course Integrate the assignment within the marketing course

2. Our decision: Bottled table water

3. First we had a look at: First we had a look at: Pros and cons of bottled water Pros and cons of bottled water Environmental aspects Environmental aspects Statistics Statistics Consumer trends Consumer trends Theoretical background Theoretical background

4. Step 1 Investigate the market! Suppliers Suppliers Brands Brands Pricing Pricing In store marketing/campaigns etc In store marketing/campaigns etc Promotion Promotion Search Internet for information Search Internet for information

5. Step 2 Find a product! Chose a company/product Chose a company/product Describe their business concept Describe their business concept Describe their positioning on the market Describe their positioning on the market

6. Step 3 Launch the product in Sweden! Defining the Swedish market Defining the Swedish market Developing profiles for the the segments Developing profiles for the the segments Market targeting – chose segments Market targeting – chose segments Market positioning Market positioning Developing the marketing mix Developing the marketing mix Setting objectives and goals Setting objectives and goals

7. Step 4 Write a Marketing Plan! Market analysis (competitors, consumers etc) Market analysis (competitors, consumers etc) Product, price, distribution, promotion Product, price, distribution, promotion Short- and long-term objectives Short- and long-term objectives Massmedia Massmedia Activities/campaigns Activities/campaigns Conclusion Conclusion

8. Step 5 Present the assignment! Presentation Presentation Group discussion Group discussion Written report Written report Summary in English Summary in English

9. Selected links: www.finewaters.com www.bottledwaterweb.com www.bottledwater.org www.waterfootprint.org www.nationalgeographic.com www.nrdc.org/ www.blueplanetnetwork.org/

10. Thank you for listening! Ragnar Josefsson ragnar.josefsson@uddevalla.se 2011-10-12