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Image Renewals, Inc. MBA 6020. Image Renewals, Inc. Ryan Buck, Joe Campbell, Kevin Campbell, Laura Hacker.

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Presentation on theme: "Image Renewals, Inc. MBA 6020. Image Renewals, Inc. Ryan Buck, Joe Campbell, Kevin Campbell, Laura Hacker."— Presentation transcript:

1 Image Renewals, Inc. MBA 6020

2 Image Renewals, Inc. Ryan Buck, Joe Campbell, Kevin Campbell, Laura Hacker

3 Image Renewals, Inc. Damaged Pictures

4 Image Renewals, Inc. Damaged Pictures

5 Image Renewals, Inc. Damaged Documents

6 Image Renewals, Inc. Damaged Documents

7 Image Renewals, Inc. POTENTIAL CUSTOMERS Genealogists People building albums People replacing documents

8 Image Renewals, Inc. STRENGTHS Very little competition outside of some of the larger imaging corporations (i.e. CVS or Walgreens) Competition is expensive $ Quality Some of the larger companies will not touch some of the tougher work

9 Image Renewals, Inc. WEAKNESSES Would not have the financial backing of a large corporation (i.e. Walgreens or CVS) Notoriety Turn around time would not be as quick on some projects

10 Image Renewals, Inc. OPPORTUNITIES Opportunities would be vast Everyone has a photo’s that they would like to have come out better or has taken lots of wear and tear over time and want it redone Genealogists Sports pictures School pictures Family photos

11 Image Renewals, Inc. THREATS CVS and Walgreens Some independent photographers, freelance photographers Smaller photo shops (mom and pop stores)

12 Image Renewals, Inc. MARKETING ANGLES Partner with photographers Use the internet to do ads, website, articles Use the newspaper to do ads, articles Radio ads

13 Images Renewals, Inc. MARKETING ANGLES Direct mailing Displays at photograph places Go to fairs and advertise

14 Chart of Best Marketing Focus

15 Genealogy Market Why This Market? – Half of American Families have never researched their roots – 9.1 million US web visitors use genealogy web sites each month. – 83% of 18-34 year olds are interested in learning their family’s history source: Familytreemagazine.com

16 Impact on Photo Restoration $33-Billion industry American realization of no need to live with damaged photos Genealogy need source: findarticles.com/bnet/photorestoration

17 Photo Framing Businesses Why Partner with these businesses? – 32 percent of U.S. households have used a professional custom- framing service at one time – Many framing customers also want restorations source: findarticles.com/PMA releases survey results

18 Conclusion: Photo Restoration People will appreciate having cherished photographs look brand new Opportunities for growth are abundant

19 Image Renewals, Inc. QUESTIONS?


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