1. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker CHAPTERCHAPTER CHAPTERCHAPTER 12 Meetings, Conventions, and Expositions

2. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Associations American Society of Association Executives (ASAE)… –6000 associations at national level –Spend $53.5 billion annually –Hold 215,000 meetings and conventions

3. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Associations Industry… –American Hotel and Motel Association –The National Restaurant Association –Hotel Sales and Marketing Association –Club Managers Association of America –Society for Foodservice Managers

4. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Associations Things Associations Offer… –Governmental/Political voice –Marketing avenues –Education –Member services –Networking

5. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Types of Meetings Types… –Clinic –Forum –Seminar –Symposium –Workshop –Overall purpose Brings people together for the purpose of exchanging information

6. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Primary Sources of Revenue Sources of Revenue … –Attendee registration fees –Exhibit space rentals –Sponsorship fees –Conference program advertising fees Considerations may include whether it is a consumer or trade event

7. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Goals for Meetings Developed for the need to… –Increase awareness of a particular issue –Raise money for an activity or organization –Provide information to colleagues or clients

8. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Impact of Technology Impact… –Affected the way in which information is obtained –Data is available on virtually every aspect –Increased need for establishing personal contact –Satellite and Teleconferencing

9. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Technology Forecast Forecast… –Will continue to drive changes in the industry –Routine organizational tasks will be run on technology –More international meetings –Heightened security –Shorter meetings –Increase in incentives for repeat business

10. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Determining the Site Site… –Facility service level and perception –Price –City/Geographic location –Restaurant service and quality –Personal safety –Local interest

11. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Meeting Set-Ups Set-Ups… –Theater style –Classroom style –Boardroom style

12. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Expositions or Trade Show Expositions… –Designed to bring together purveyors of products, equipment, and services in an environment where they can demonstrate their products and services to attendees at a convention or trade show

13. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Conventions Conventions… –Meetings combined with expositions –Generally larger meetings with some form of trade show included

14. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Meeting Planners Planners… –Pre-meeting activities Plan agenda Set budget Negotiate contracts –On-site activities –Post meetings

15. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Convention and Visitors Bureaus (CVBs) CVBs… –Encourage groups to hold meetings, conventions, and trade shows in the area it represents –Assist those groups with meeting preparations, and lend support throughout the meeting

16. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Purposes Purposes… –Encourage tourists to visit the historic, cultural, and recreational opportunities –To develop and promote the image of the community –Example Las Vegas http://www.lasvegas24hours.com

17. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Convention Centers Convention Centers… –Large facilities where meetings and expositions are held –Revenue generated from rental of space, food, and beverages

18. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Event Management Event Management … –Large conventions are planned years in advance –Booking Manager is critical to success –Contract is key to success –On site at time of convention

19. ©2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker Trends in Conventions, Meetings, and Expositions Trends… –Globalization/International participation –Cloning of shows –Competition –Technology –Number of shows is growing annually