1. How to Run a One-Day Outreach Event Dr. Nannette Napier Dr. Kristine Nagel Georgia Gwinnett College

3. Session Agenda  Getting Participants  Recruitment  Registration  Engaging Participants  Session Schedule  Sample Activities  Discussion

4. Getting Participants Recruitment Registration

5. 1) Establish Web site  Setup for free at wordpress.com  Ask school to redirect: www.ggc.edu/s3www.ggc.edu/s3

6. Registration Technologies  Google Form for capturing participant data  http://tinyurl.com/s3f14 http://tinyurl.com/s3f14

7. Square to process payments

8. 2) Recruit in community Teachers  Request nominations from MS STEM teachers  Email from county  Individual emails from us  Announce to Georgia CSTA  Distribute flyers to near-by schools  Conducted Workshop in Spring 2013 on outreach Groups  Local Girl Scouts  Advertised at STEM Expo  Dedicated 2 dates for Girl Scouts  Women in Information Technology (WIT) professional organization  Provided guest speakers  Later, funded us at $8,000

9. 3) Evaluate what worked “How did you hear about S3?” March 22, 2014 Registered students Search engine Technologists of Color Girl Scout leader Sister attends GGC Facebook

10. 4) Establish E-Mailing Lists  Setup for free at Mailchimp.com  Upload prior attendees to the list  Invite people to subscribe  On your web site  At outreach events  Via emails

11. 5) Send “campaigns” to Mailing List Immediate response in registration after this email goes out!

12. Follow-up activities  Monitor registrations  Update Google spreadsheet as payments arrive  Register slowed? Send out reminder campaign  Getting full? Establish a waiting list  After each event, be sure to update the Mailing List  Prepare engaging presentations!

13. Engaging Participants Session Schedule Sample Activities

14. Three P’s to Outreach  Planning, Planning, Planning  Programming  People

15. Programming