1. Linking Global Food Security and Global Poverty How Fair Trade changes the game Sean McHugh Sasha Caldera www.fairtradevancouver.ca Now you know.

2. Defining Fair Trade Fair – Defined as: – free from bias, dishonesty, or injustice; – legitimately sought, pursued, done, given, etc Trade – Defined as: – the act or process of buying, selling, or exchanging commodities, at either wholesale or retail, within a co untry or between countries. Its essence therefore: – To buy, sell, exchange or trade goods based on principles of fairness to which are guaranteed through a system of standards and validations

3. Creating a new paradigm Here and There Us and them Donor and Recipient Doing Away with the old One World

4. How are we going to do this?

5. By providing market stability

6. By simplifying supply chains Local Farmers Cooperative Importer Roaster Retailer Local Farmers Transporter Exporter Broker Importer Roaster Distributor Retailer

7. By putting in place basic standards

8. How to ensure this? Certification and Organization

9. The market has expanded as demand is rising

10. However, we can do better...

12. We need to catch up with Europe! Coffee market 20% vs. 2%. Bananas 50% vs. 1% Fair Trade Towns 448 vs. 15

13. COMPANIES Availability Promotion FARMERS & PRODUCERS Retailers Distributors Importers FAIRTRADE CANADA Certification Awareness Promotion FLO Certification Awareness Promotion Increased Consumer Awareness Increased Consumer Demand Increased Sales Increased Farmer/Producer Empowerment NON PROFITS: BCCIC EWB Schools Workplaces Government Church Groups www.fairtradevancouver.ca Now you know.

17. FAIR TRADE VANCOUVER Awareness Coordination COMPANIES Availability Promotion FARMERS & PRODUCERS Retailers Distributors Importers FAIRTRADE CANADA Certification Awareness Promotion FLO Certification Awareness Promotion Increased Consumer Awareness Increased Consumer Demand Increased Sales Increased Farmer/Producer Empowerment NON PROFITS: BCCIC EWB Schools Workplaces Government Church Groups www.fairtradevancouver.ca Now you know.

18. Vancouver Vancouver as Canada’s first major Fair Trade City UBC as Canada’s first Fair Trade University

19. Vancouver Toronto Montreal Calgary Edmonton Winnipeg Ottawa Regina Saskatoon Quebec St. John Fredricton Halifax Charlottetown Canadian Fair Trade Network

20. 2 Years 5 Years 10 Years