1. The Future of Mobile Marketing Lee Mueller University of Montana Integrated Online Marketing 420

2. Overview  How mobile got its start  Where is mobile at today  Opportunities in the future  Threats in the future  Key conclusions

3. How Mobile Came To Be  1973 – Martin Cooper invents first phone.  2005 – Nike & Pontiac launch first SMS campaigns to promote giveaways.  2007 – Apple releases the iPhone.  2011 – 40% of mobile users in US report using their mobile device as main web browsing medium.

4.  App’s have become leader in impressions and revenue generation for markets globally.  Steady growth in video advertising on mobile devices.  The mobile ad market is expanding worldwide. Current State Of Mobile

5.  Since beginning of 2014, more users of mobile than desktop computer.  Projected 19.8 Billion spent on mobile advertising in 2015.

6. Current State Of Mobile Marketing – Social Media

7. Mobile Opportunities For The Future  Near field communication  Wearables  Location based advertising

8.  Mobile payments (ApplePay ™ & Samsung Pay ™ )  Connectivity between devices (Google Chromecast) Mobile Opportunities For The Future Near Field Communications

9. Challenges For Near Field Communications  Non-compatibility between mobile devices.  Not being featured as a mobile payment option.  Poor integration of connective devices into product line.

10.  Electronic Watches (AppleWatch ® & Samsung S2 ® )  Performance Trackers (Fitbit™ monitors)  Glasses (Google Glass ® )  Virtual Reality Helmets Mobile Opportunities For The Future Wearables

11. Challenges For Wearables  Rights to advertise to wearable devices  Limited space of advertisements  Tracking of ROI from wearable advertisements

12.  Data and devices allow companies to know when and where consumers are.  Scarcity of physical locations for purchasing product allows for marketers to advertise to mobile devices for sales. Mobile Opportunities For The Future Location Based Advertising

13. Challenges Of Location Based Advertising  False data being present.  No direct correlation between consumer and product.  Users sharing mobile devices that leads to mixture of data between users for one device.

14. Threats To Mobile Advertising  Lack of creativity and cluttered advertising  Shift from display to video marketing  Ad Targeting

15. Threats To Mobile Advertising – Lack Of Creativity And Cluttered Advertising More ad’s = less attention “If mobile ad formats don't evolve and improve, mobile advertising will be relegated to the margins—used only for direct response and lead generation.” (Bader)

16.  Display marketing has dominated marketing the past decade.  Marketers don’t know how to capture attention through video.  Short time to capture audiences attention. Threats To Mobile Advertising – Shift From Display To Video Marketing

17.  Consumers can purchase products from anywhere at anytime.  Many competitors  Savvy consumers understand marketing tactics Threats To Mobile Advertising – Ad Targeting

18. Key Findings  Mobile device usage is growing and will continue to do so.  Wearable devices will create a great opportunity for future mobile marketing.  Customer tracking through mobile devices.  Video marketing on mobile devices will be complicated.  Still have to disrupt with all of the marketing messages customers see each day on their mobile devices.

19. What To Keep In Mind  Customer engagement is still, and will continue to be a big part of marketing.  Integration of marketing message to mobile devices is important.  Brands should have mobile device landing pages optimized for all different devices.

20. The Future of Mobile Marketing Thank You!