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What is new in the digital world? What has happened since last time?

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Presentation on theme: "What is new in the digital world? What has happened since last time?"— Presentation transcript:


2 What is new in the digital world?

3 What has happened since last time?

4 M-Payments

5 In the past few thousand years, the way we pay has changed just three times - from coins, to paper money, to plastic cards. Now we’re on the brink of the next big shift.

6 Reasons for attractiveness High penetration of mobiles: The mobile phone today is the most penetrated electronic device across all categories. There are over 5 billion mobile phone users in the world that hugely surpass the number of credit/debit card owners. Ubiquitous: Every morning before leaving home, people check for keys, wallet and phones. People carry their phone wherever they go and hence there can be no better device than a mobile phone for payments. Personal Connected Devices: The mobile phones are personal, portable and connected devices which gives it an advantage that no other device can even get close to.


8 QR Hardware parts + Apps Mobile billing Voucher-based systems SMS NFC Different ways to make a mobile transaction


10 Google Wallet Got hacked Got hacked again There is only one compatible phone available Few device partners Plans to produce NFC stickers associated with the credit cards to kick-start the market No Google Wallet in the next Samsung phone

11 PayPal Considers NFC a step backwards Enable mobile payments without using NFC "By the time NFC catches up, we'll be in a world that will move away from the point-of-sales terminal.” Has created its own system which links the PayPal account to a mobile phone number and a pin code


13 iZettle Available in Sweden, Denmark, Finland and Norway Plans to be in another 6-10 European markets by the end of 2012 Now accept American Express “Everyone is talking about near field communications as a kind of new messiah. But the problem is that there are still no NFC-enabled credit cards, and still no NFC-enabled terminals — it’s a chicken and egg situation.”

14 Apple Who knows…

15 QR.


17 It’s our mission to use QR-codes in an interesting and exciting way, not as a stupid detour to a company website.

18 Smart ways of using QR codes

19 Some QR-codes are more stupid than others.



22 Augmented Reality.


24 Some facts 2012 There will be about 150 million to 200 million mobile augmented reality users world wide, from about 600,000 in 2010. 2014 The annual revenues from mobile AR apps will reach $732 million. 2015 Expect a total installed based of over 1.6 billion AR- enabled phones in the market.

25 Google Glasses Start testing prototypes outside the office Plans to launch the glasses by the end of 2012 The rumored price is $250 to $600 Don’t expect to see real AR glasses on the market for at least two years

26 "Project Glass: One day…"

27 The Smart (and social) TV - The battle for the living room

28 “I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. … It will have the simplest user interface you could imagine.” - Steve Jobs


30 Second Screen

31 Team CoCo Lets you experience CONAN on two screens at the same time. Receive app-exclusive content and conversation in real-time while watching the show. Get the twitter feeds and


33 Short episodes 5-7 min Every character is part of a group of people where friends, family and boy- girlfriends all have their own story line that can be followed.

34 Advertising Sponsorship Analysis of consumer behavior.



37 It’s possible to follow the characters in social media, where they also can market their ”lines”.


39 Thanks..

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