1. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 1 Planning, Writing, and Completing Oral Presentations

2. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 2 Three-Step Process Planning Writing Closing

3. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 3 Planning the Presentation Determine the purpose Analyze the audience Gather the information Adapt the message

4. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 4 Common Purposes of Business Presentations Inform Motivate Persuade Entertain

5. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 5 Writing Oral Presentations Organize the message Create the introduction Compose the body Write the conclusion

6. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 6 Organizing the Message Define the main idea Limit the scope Choose the approach Prepare the outline Choose the style

7. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 7 Developing Oral Presentations Interacting with the audience Using nonverbal cues Controlling content Helping the audience stay focused

8. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 8 Creating the Introduction Arouse interest Build credibility Preview the presentation

9. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 9 Composing the Message Limit the main points Connect the ideas Engage the audience

10. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 10 Writing the Conclusion Restate the main points Describe the next steps Close the presentation

11. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 11 Completing the Presentation Evaluate the message Edit the content Develop visual aids

12. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 12 Practicing Your Delivery Memorizing Reading Impromptu speaking Speaking from notes

13. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 13 Preparing to Speak Know the location Consider the audience Adapt the content

14. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 14 Building Your Confidence Prepare extra material Rehearse Think positively Visualize success Take a few deep breaths Be ready Get comfortable Don’t panic Keep going

15. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 15 Appearing More Confident Don’t rush Maintain eye contact Control your posture Use appropriate gestures Vary facial expressions Control your voice

16. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 16 Answering Questions Focus on the questioner Respond appropriately Maintain control Survive the hot seat Motivate questions Conclude the speech