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Variables: MEASURING. Starting Phase 2: Research Design.

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Presentation on theme: "Variables: MEASURING. Starting Phase 2: Research Design."— Presentation transcript:

1 Variables: MEASURING

2 Starting Phase 2: Research Design

3 Overview of Research Methodologies Non-experimental QualitativeCase study Phenomenology Ethnography Historical Literature Review QuantitativeObservational Survey Archival Meta-analysis ExperimentalExperiment Quasi-experiment Design Choices…

4 Research QuestionDescriptive, Relational, Causal Conceptual FocusBasic versus Applied Unit of AnalysisIntrapersonal, Interpersonal, Group, Societal Variable TypeMind – Affect and Cognition Body – Behavior, Physiology/Biology How ElicitedDirectly (such as survey, experiment) Indirectly (such as archival, observational) TemporallyCrossectional, Sequential, Longitudinal Overview of Research Methodologies Cross-cutting issues…

5 Variables Definition – Any factor upon which people/situations differ At Phase 1 Variables are the person/situation factors that you evaluated for your descriptive, relational, and causal “Worksheets” At Phase 2 Variables are the factors that you either measure or manipulate So we are going to translate your theoretical variable (CONSTRUCT) into an operational variable (VARIABLE)

6 Variables Many names for variables… (conceptual point of view) Variable Moderator Mediator Independent Dependent Confounds (practical point of view) Categorical Continuous Nominal Ordinal Interval Ratio

7 (1) Measures - EXISTING Where to find them? Test Banks Databases Secondary Sources Google Invisible College How to evaluate them -- We’ll do later Does it apply to your construct? Is it valid and reliable?

8 (2) Measures - NEW How to craft them? Define topic Generate items Evaluate items Assign Measurement format How to evaluate them -- We’ll do later Does it apply to your construct? Is it valid and reliable?

9 Advanced source Scale Development: Theory and applications. Edited by DeVellis, Sage Publications, 1991. (Volume 26 of the Applied Social Research Methods Series)


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