Presentation on theme: "Conceptualization, Operationalization, and Measurement"— Presentation transcript:
1Conceptualization, Operationalization, and Measurement
2Independent and Dependent Variables Independent variable is what is manipulateda treatment or program or cause‘Factor’‘Explanatory Variable’Dependent variable is what is affected by the independent variableeffects or outcomes‘Measure’‘Response Variable’
3Concept versus Construct Term (nominal definition) that represents an idea that you wish to study;Represents collections of seemingly related observations and/or experiencesConcepts as ConstructsWe refer to concepts as constructs to recognize their social construction.
4More on constructsThree classes of things that social scientists measure:Directly observable: # of people in a roomIndirectly observable: incomeConstructs: creations based on observations; cannot themselves be directly or indirectly observedExample; You can treat gender asdirectly observable (gender presentation)indirectly observable (check box)a construct where you develop dimensions and indicators of gender (which then requires much more conceptualization)
5ConceptualizationThe process of conceptualization includes coming to some agreement about the meaning of the conceptIn practice you often move back and forth between loose ideas of what you are trying to study and searching for a word that best describes it.Sometimes you have to “make up” a name to encompass your concept. If you are interested in studying the extent to which people exhibit behaviors that bring together groups, you might come up with the nominal definition “bridge maker.”As you form the aspects of a concept, you begin to see the dimensions; terms that define subgroups of a concept.With each dimension, you must decide on indicators; signs of the presence or absence of that dimension. (Dimensions are usually concepts themselves).
6Operationalizing Choices The process of creating a definition(s) for a concept that can be observed and measuredThe development of specific research procedures that will result in empirical observationsExamplesSES is defined as a combination of income and education and I will measure each by…The development of questions (or characteristics of data in qualitative work) that will indicate a conceptSee example about ‘looking for work’ on page 125
7Variable Attribute Choices Variable attributes need to be exhaustive and exclusiveRepresent full range of possible variationDegree of Precisionselection depends on your research interest, but if you’re not sure, it’s better to include more detail than too littleLevel of Measurement
8Level of Measurement Nominal measures only offer a name or a label for a variablethere is not ranking; they are not numerically relatedgender; race
9Ordinal measures Variables with attributes that can be rank ordered Can say one response is “more” or “less” than anotherDistance between does not have meaningScales and indexes are ordinal measures, but conventions for analysis allow us to assume equidistance between attributes. Thus, they are often treated like “interval” measures.
10 Interval MeasuresDistance separating attributes has meaning and is standardized (equidistant)“0” value does not mean that a variable is not presentFor example, elevation and temperature
11Ratio Measuresattributes of a variable have a “true zero point” that means somethingHeight and Weightallows one to create ratios
12Determining Quality of Measurement Reliability: The extent to which the same research technique applied again to the same object/subject will give you the same resultReliability does not ensure accuracya measure can be reliable but inaccurate(invalid) because of bias in the measure or in data collector/coder
13Example of Reliability Problems Intercoder reliabilityCoders make subjective decision about the presence of violence in a series of ads; “present” or “not present”We have a reliability problem when more than one coder looks at the same ad and codes it differently.Solution: Operationalize specifically what “counts” as violence
14Techniques for Confirming Reliability or Discovering Problems Test-RetestSplit-half MethodDivide indicators into 2 groups and use 2 surveysIf random selection of respondents and indicators are reliable, then there should be no significant differences between the 2 groups from which data was collectedUse Established MeasuresReliability of data collectors/coders: training, follow up checks, intercoder reliability checks
15Validity: The extent to which our measure reflects what we think or want them to be measuring
16Face ValidityThe measure seems to be related to what we are interested in finding out even if it does not fully encompass the concept
17Criterion-related Validity Predictive ValidityThe measure is predictive of some external criterionExample:Criterion = Success in Collegemeasure = ACT scores (high criterion validity?)
18Construct ValidityThe measure is logically related to another variable as you had conceptualized it to beExample:Construct = happinessMeasure = financial stability(if not related to happiness, low construct validity)
19Content ValidityHow much a measure covers a range of meanings? Did you cover the full range of dimensions related to a concept?Example:You think that you’re measuring prejudice, but you only ask questions about race.What about sex, religion, etc.?
20Internal ValidityInternal validity addresses the "true" causes of the outcomes that you observed in your study.Strong internal validity means that you not only have reliable measures of your independent and dependent variables BUT a strong justification that causally links your independent variables to your dependent variables.At the same time, you are able to rule out extraneous variables, or alternative, often unanticipated, causes for your dependent variables.
21External ValidityExternal validity addresses the ability to generalize your study to other people and other situations.To have strong external validity (ideally), you need a probability sample of subjects or respondents drawn using "chance methods" from a clearly defined population.Ideally, you will have a good sample of groups and a sample of measurements and situations.When you have strong external validity, you can generalize to other people and situations with confidence.