1. Startup Sponsorship Guide Contacts: Deb Giles – 503.807.1876 dgiles@linuxfoundation.org Kara Foley – 650.515.6951 kfoley@linuxfoundation.org

2. Table of Contents  Passes Summit Schedule Venue and Hotel Attendee Passes  ONS Web Company Logo  Special Features SDN Idol SDN Solution Showcase  Pre-Event Marketing Pre-Event Marketing  Exhibit Floorplan Booth Details Booth Graphics Booth Add-Ons Shipping Security Lead Retrieval  Post-Event Marketing Post Event Analytics

3. Deadline Overview DateDeliverablePoint of Contact 29thDeadline to submit an application for the SDN Solution Showcase 12thBooth Graphics DueDeb 15 th First day to ship to Advanced WarehouseDeb 22ndDeadline to book rooms at the Hyatt Regency Santa Clara 23rdLast day to register Attendee and Booth Staff Passes with sponsor codeDeb 23rdDeadline to order booth add-onsDeb 4thLead Retrieval orders dueDeb 7thLast day to ship to Advanced WarehouseDeb 14thFirst day to ship to Show SiteDeb March February January

4. Venue and Hotel Santa Clara Convention Center 5001 Great America Parkway Santa Clara, CA 95054 Hyatt Regency Santa Clara 5101 Great America Parkway Santa Clara, CA 95054 We have secured a discounted sleeping room rate at the Hyatt Regency Santa Clara of $259 (plus taxes and feed), Please click here to make your reservation before February 22 nd to receive the discounted room rate. Please note that the rooms rate is available on a first-come, first-serve basis. If you plan to reserve a room, we encourage you to do so quickly. Once the block is full, we will not be able to add additional rooms at this reduced rate. Hyatt Regency Santa Clara click here

5. Summit Schedule Sponsor Installation Monday, March 14: 5:00pm – 10:00pm Tuesday, March 15: 8:00am – 11:00am Exhibit Hall Hours Tuesday, March 15: 12:00pm – 4:00pm Tuesday, March 15: 5:30pm – 7:30pm (Welcome Reception) Wednesday, March 16: 12:00pm – 4:30pm Wednesday, March 16: 6:00pm – 8:30pm (ONS & SOSR Party) Thursday, March 17: 12:00pm – 2:30pm Sponsor Dismantle Thursday, March 17: 2:30pm – 5:00pm

6. Company Logo Your company logo will be included on the website, show signage, and all future event email marketing. Please send your logo in a hi-res (.ai or.eps) format to Deb along with the URL you’d like it to link to, and we’ll add it to our website.

7. Attendee Passes Register Here Your sponsorship includes booth staff passes. Please register by no later than Tuesday, February 23 rd. 2 Booth Staff Passes – Keynote, Expo Hall, Meals & Receptions only Each sponsor company has a difference access code that has be emailed directly to each sponsor contact, to be distributed accordingly. If you need your sponsor code resent, please email Deb.

8. Pre-Event Marketing Interview for ONS Blog You will receive an email from Kara in the next few weeks, organizing your interview to appear on the ONS Blog List of Registered Media and Analysts We will share the press list with sponsors two weeks prior to the event. You may reach out to press directly.

9. Floorplan The most up-to-date floorplan can always be found here.here

10. Booth Details Standard Kiosk Includes: 4’ wide kiosk with custom graphics 32” monitor Black carpet 5amps power with power strip Wifi Wastebasket *The ONS logo will be included on the top of the graphics, as seen in the image to the right. Panel A Panel B

11. Booth Graphics All custom graphics are due Friday, February 12 th. If your artwork is not received by the due date, your logo will be printed in place of custom graphics. Graphic Measurements Panel A: 78-3/4” high x 42” wide Panel B: 19” high x 26-1/2” wide You can download the graphic guidelines here.here Graphics should be submitted through this FTP site. You can find additional directions on how to connect here.FTP sitehere

12. Booth Add-Ons Sponsors may choose to purchase the following to upgrade their booth: booth cleaning, additional furniture, and additional power. Please view the complete Shepard Exhibitor Kit for more information and to place your orders. Shepard Exhibitor Kit You may also rent additional TV monitors for your booth here. here *Discounted price deadline for standard orders: February 23rd

13. Advanced Shipping Shepard will accept crated, boxed, and skidded materials beginning Tuesday, February 16 at the advance warehouse address noted below. Material arriving after Monday, March 7 th will receive an additional charge. Exhibiting Company Name/Booth # Shepard Exposition c/o Palmisano Delivery Service 435 23 rd Street San Francisco, CA 94017 Please find required shipping labels and shipping forms in the Shepard Exhibitor Kit.Shepard Exhibitor Kit *Please fill out the Google Form for the ONS Event Team to help track your packages. Failure to provide shipping information prior to event, may result in lost and delayed packages.Google Form *Please note: All items and materials that must be brought into the facility may be subject to Material Handling Charges and are the responsibility of the Exhibitor. This also applies to the items not ordered through the Official Show Vendors. Refer to the complete Shepard Exhibitor Kit for detailed information.

14. Show Site Shipping Shephard will receive shipments at the exhibit facility beginning Monday, March 14 th. Shipments arriving before this date may be refused by the facility. Any charge incurred for early freight accepted by the facility are the responsibility of the exhibitor. Exhibiting Company Name/Booth # Santa Clara Convention Center Open Network Summit 2016 5001Great America Parkway Santa Clara, CA 95054 Please find required shipping labels and shipping forms in the Shepard Exhibitor Kit.Shepard Exhibitor Kit *Please fill out the Google Form for the ONS Event Team to help track your packages. Failure to provide shipping information prior to event, may result in lost and delayed packages.Google Form *Please note: All items and materials that must be brought into the facility may be subject to Material Handling Charges and are the responsibility of the Exhibitor. This also applies to the items not ordered through the Official Show Vendors. Refer to the complete Shepard Exhibitor Kit for detailed information.

15. Security We will provide security overnight in the Exhibit Hall beginning, Monday, March 14 th through Wednesday, March 16 th. Please visit the Registration Desk onsite if you have any questions about storing items elsewhere. With that said, the Open Networking Summit, The Linux Foundation, the Santa Clara Convention Center, nor any employees or staff of these organizations or any of our other event vendors can be help liable for lost or stolen items.

16. Lead Retrieval Your sponsorship includes 1 lead retrieval scanner. Scanners will be delivered to your booth during exhibit setup on Monday, March 14 th. Scanners will be picked up from your booth during exhibit breakdown hours on Thursday, March 17 th. Leads will be sent to you in a spreadsheet within 5 days of the close of the event. If you would like to order additional lead retrieval scanners, please do so here before March 4 th.here

17. SDN Solution Showcase (S3) As a sponsor of the Open Network Summit, you are eligible to participate in the SDN Solutions Showcase (S3). S3 is a unique expo floor demonstration of collaborative multi— organization solutions at the bleeding edge of open source SDN and NFV that further adoption of SDN/NFV for a particular use-case in a specific industry vertical. S3 is truly a unique opportunity to push the visibility of your solution to the next level within the industry. The evaluation criterion and selection for the SDN Solution Showcase will be directed by a steering committee. To submit an application for the SDN Solution Showcase, click here. Applications are due by Friday, January 29 th. here

18. SDN Idol Are you interested in gaining global visibility for your SDN products? Don’t miss out on SDN Idol 2016! SDN Idol contest at ONS has scaled from slide-ware to live product demonstrations. A panel of esteemed judges will handpick 4 participants, based on proposal and live demos, to present their product demos during the SDN Idol Demo Track at ONS2016. Attendees will vote to crown the SDN Idol 2016 winner! All exhibitors at ONS2016 are encouraged to apply by submitting a demo proposal regarding a SDN / NFV product or solution. Proposals featuring cutting-edge SDN / NFV innovations, preferably, with open source components are encouraged. If it is a product / technology that will be announced at ONS2016, count on ONS team and the judges to keep it confidential. For more information and to apply, click here. Applications are due by Friday, January 29 th.here

19. Post Event Analytics We will send a detailed report to all sponsors within 3 weeks of the close of the event including press coverage, attendee demographics, survey results, and more.

20. Thank You Thank you for sponsoring Open Networking Summit 2016! We look forward to seeing you there.