1. Ir. Agung Suryawan Wiranatha, MSc. PhD

2. ECONOMIC CONTRIBUTION Tourism: Economic engine of Bali’s Economy Contributions of Tourism (trade, hotel and restaurant) YearTourism Agriculture 1983 14,08 % 43,31 % 199329,27 % 22,03 % 200628,41 % 20,72 % 200929,64 % 18,79 % 201030,01 % 18,14 %

3. VISITORS TO BALI 2011: Domestic Visitors upto October

4. VISITORS TO BALI 2011: Domestic Visitors upto October

5. VISITORS TO BALI NOTE: Data 2012, 2015, 2020 is a PREDICTION

6. VISITORS TO BALI NOTE: Data 2012, 2015, 2020 is a PREDICTION TOP TEN MARKETS FOREIGN VISITORS TO BALI

7. AustraliaAsiaChinaEurope Attraction/Country Yes (%) No (%) Yes (%) No (%) Yes (%) No (%) Yes (%) No (%) Beaches86149289646733 Lakes and Volcanoes4456653562385248 Palaces4258712976246535 Museums1486297126741783 Traditional village4654613960406535 Spas and wellbeing4060415964361981 Adventure activities4456435748522773 Local food6832673366345644 Music and dance4852168418822773 Flora and Fauna208010902983367 Shopping6040802068323367 Warm climate7624455538627030 Key Motivation Drivers

8. Beaches are the key motivation for the Chinese, Asian and Australian groups (96%, 92%, 86% respectively); Europeans are less attracted by the beaches (67%) but are more attracted by Bali’s warm climate (70%). In terms of culture, local food is a significant motivation driver for the groups (above 60% for the Australian, Asian and Chinese groups); Palaces and traditional villages were other popular cultural motivations. Shopping was a more popular activity with the Asian and the Chinese groups (80% and 68% respectively), While interest in more upmarket experiences (such as spas wellbeing resorts) is the highest among the Chinese group (64%). Museums were the least popular motivation driver across the four groups (Australia – 14%; Asia – 29%; China – 26%; and Europe – 17%). Another less popular motivation driver was interest in flora and fauna, although the interest in the other natural environment features (such as lakes and volcanoes, climate and beaches) was very high. Key Motivation Drivers

9. Visitors’ intention to re‐visit Bali Sample Yes (%) No (%) Maybe N Australia 84 2 14 50 Asia 57 0 43 49 China 20 2 78 50 Europe 67 2 31 52

13. FOREIGN VISITORS TO THAILAND

15. ACCOMMODATIONS IN BALI

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