1. Mission Provide a safe place for students to hang out and have fun.

2. About ZEDB’S ZEDB’S is a two-part establishment serving as a game hall and lounge area. Game Hall will feature: –Ping Pong –Foosball –Air Hockey –Arcade Games –Console Gaming –Concession Stand

3. About ZEDB’S Lounge Area –Pool Tables –TVs –Lounge Chairs –Free Wifi –Grill/Formal Food Area

4. Target Market High school & college students 17 – 24 years of age

5. Promotions & Events Gaming Tournaments –Pool, Air Hockey, Ping Pong –Rock Band, Halo, Super Smash Bros. ZEDB’S Hour –25% off drinks 2 – 4 pm Sporting Events –Football, Basketball

6. Methods of Profit Food & Beverages Gaming tables –50¢ arcade games –75¢ coin pool tables –$6/hour hourly pool tables –75¢ air hockey, foosball –$5/hour ping pong tables Product advertisements

7. Structure Business will be formed as a partnership owned by Lindsay, Spencer, and Courtney. Robert and Cameron will compose of the advisory board.

8. Investment Immediate Family Loans from banks around the community

9. ZEDB’S Marketing Danforth and Coltrane Edmond, OK Near UCO Campus

10. Outline Cause Related Marketing Wants and Company Exchange Process Utilities Relationship Marketing Permission Based Marketing Demographics Market Segmentation Advertising Promotions Questions

11. Cause Related Marketing We will be doing cause related marketing. Our cause that we will support is keeping under age kids from drinking since there are so many people killed every year from underage kids who do stupid things when they are intoxicated.

12. Wants and Company Exchange Process Wants: Our wants are to provide a fun place to come and hangout. Also keeping kids off the streets while keeping them safe at the same time. Company Exchange Process: We are teaming up with Coke to get discount Coke products. Also we will be teaming up with local video gaming stores to host video game tournaments.

13. Utilities Time Utility- ZEDB’S is open at times that are convenient to the guest. We will be open from 12pm till 2 am. Place Utility- We are located at a convenient location. Easy to find which will be at Danforth and Coltrane. Also the location with give us space to expand.

14. Relationship Marketing We want to have good relationships with our guest and people we receive products from. In doing this it will help us have good business and people will keep selling their products to us.

15. Permission Marketing Email sign ups Mail out flyers Go talk to high school and college classes Other promotions

16. Demographics Edmond Population: 71,658 people 48.4% are men 51.6% are women 16.2% are the ages 16-24 = 11,085 people 7,057 of those people are college students Edmond also has a low crime rate compared to other metro areas.

17. Market Segmentation Ages: (16-17),(18-20), (21-24) Students: college students, high school students, and friends of people who are in school Gender: male and female Income: ($0.00), ($.01- $150.00, or ( $150 and up)

18. Advertising We will be doing personal selling. 1. Talking at schools around the area. 2.Go to football games around the metro area. 3.Radio- we are making a deal with 102.7 to promote our lounge and in return we will play there radio station at the lounge to promote them.

19. Promotions ZEDB’S Hour which is half price drinks from 2-4 Prizes for the game tournaments top three winners. Football Saturdays- college football games on all day in the gaming area.

20. Questions Comments Concerns