1. 2013 Excellence in Airport Marketing and Communications Awards Brochures Category: DFW Airport Mobile App Brochure DFW International Airport March 2013

2. Most Effective Brochure: DFW Airport Mobile App Brochure  Brochure Overview  Results

3. Brochure Overview

4. Most Effective Brochure: DFW Airport Mobile App Brochure Brochure Overview  On January 8, 2013, DFW International Airport launched its own DFW Airport mobile application available for download on the platforms its customers use most: iPhone, iPad, Android and Blackberry.  In support of the launch of the mobile app, DFW executed a comprehensive marketing campaign to drive downloads to the app.  Once key component of the campaign was the mobile app brochure, which as distributed:  At the DFW entry plazas for two weeks during the launch of the overall marketing campaign  By Street Teams to passengers in all 5 DFW terminals every Friday for 9 weeks

5. Most Effective Brochure: DFW Airport Mobile App Brochure Brochure Overview  Goals of the brochure included:  Provide customer-targeted, customized information regarding Airport non-airline revenues such as parking and concessions in an easy to use media  Engage DFW’s tech-savvy passenger base  Drive downloads to the mobile app

6. Most Effective Brochure: DFW Airport Mobile App Brochure Brochure Overview - Front

7. Most Effective Brochure: DFW Airport Mobile App Brochure Brochure Overview - Inside

9. Most Effective Brochure: DFW Airport Mobile App Brochure Brochure Overview - Back

10. Results

11. Most Effective Brochure: DFW Airport Mobile App Brochure The mobile app has received more than 25,000 downloads since it’s launch on January 8. Most utilized features are Flight Information/Flight Tracking, Parking Information and Availability, Restaurant Listings and the Airline Guide. 11 Parking Availability Restaurants Flight Information and Tracking Airline Guide

12. 2013 Excellence in Airport Marketing and Communications Awards Brochures Category: DFW Airport Mobile App Brochure DFW International Airport March 2013