1. LIVEMENU A DIGITAL MENU PLATFORM Presented by: José Del Real George Tattersall Max Weiss 1

2. How does Binnj establish its brand? The development and launch of Livemenu Opportunities for new revenue streams AGENDA FOR TODAY’S DISCUSSION Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 2

3. STRENGTHS First Mover Advantage Senior Executives & Developers Foot in the Door with 3 ERG’s WEAKNESSES Lack of capital Unfinished Product No fulltime employees OPPORTUNITIES “Healthy Decisions for Healthy Eating Act” Unknown Competitors THREATS Security & Privacy Issues i.e. PIPEDA Product is Highly Imitable Low Barriers for Competitors to Enter BINNJ BINNJ: A SWOT ANALYSIS Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 3

4. Frontrunners of new technology implementation that digitalizes the menu experience Opportunity to fuse digital media and information with sit down experience Pioneering Cutting Edge Technology Cost savings from reprinting and updating menus periodically and on demand Provides an interactive platform for advertising and promotions Menu Innovation Flexibility in making changes to menu pursuant to customer demand and seasonal variances Menu Flexibility Increased accuracy of the orders placed Customer turnover Reduction in wait staff –more productive waiters Profit Generating Opportunities KEY ENABLERS Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 4

5. VISION  Be the global leader of digital menu platforms MISSION STATEMENT  Our Mission is simple: Create a scalable, cost-reducing, and easy-to-use digital menu that improves the experience for restaurant customers and owners. As your technology partner, when your business grows ours will grow with you, therefore, we will work hand in hand with you to support your growth. WHAT DOES OUR BRAND REPRESENT? Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 5

6. Works best with small, senior teams No defined deliverable needed LiveMenu will need to be built incrementally + ERG’s might insist on a nearly finished product before even a Regional Rollout Lack of planning may result in the development of obsolete code - SCRUM DEVELOPMENT METHODOLOGY Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 6

7. ERGs Protect our first-mover advantage Requires less development and sales resources while paying out a larger reward One ERG becomes a launching pad for future LiveMenu Market Penetration WHO IS OUR CUSTOMER AND WHY? Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 7

8. Pause iPad Dev. For Android Dev. Regional Rollout Full Scale Rollout HOW DO WE DELIVER TO THE ERGS? Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 8

9. The iPad Platform offers no tangible advantages over Android tablets in the context of our situation The Android OS is available on tablets from multiple manufactures Android Tablets will benefit from Moore’s Law while iPads foreseeably won’t. Android offers a similar SDK to Apple’s WHY ANDROID? Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 9

10. Pause iPad Dev. For Android Dev. Regional Rollout Full Scale Rollout HOW DO WE DELIVER TO THE ERGS? Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 10

11. “Trial Run” for the ERGs Unlikely that an ERG will “put all their eggs in one basket” Beta Testing Phase for us Provides feedback for product development A lower standard of having a “polished” product will be needed Discover security issues and bugs THE REGIONAL ROLLOUT SERVES AS A… Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 11

12. BETA-TESTING PROCESS 12

13. Pause iPad Dev. For Android Dev. Regional Rollout Full Scale Rollout HOW DO WE DELIVER TO THE ERGS? Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 13

14. 14 PROFIT ANALYSIS Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A COSTS Tablets $14,333.33 Tablet Lock $1,288.57 Maintenance $2,866.67 Installation $1,720.00 Internet $719.40 REVENUE/COST AVOIDANCE Customer Turnover $11,232.00 Peak Period Pricing $19,136.00 Impulse Purchasing $6,504.75 Less: Paper Menu $12,500.00 Less: exec planning $444.44 Less: Labor $3,322.80

15. 25% of Savings Average Net Profit is $32,212/store Our price $ 8,053/year Includes software, Samsung Galaxy tablet, and security lock Market- Penetration Low Cost- High Volume Initially Additional Features after Purchase (Promotional Pricing) Seek Large Market-Share Beta- Testing Regional Roll-out Plan PRICING Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 15

16. LIVEMENU: FUTURE OPPORTUNITIES Data Collection Collection of customer preferences and demographics allows for personally tailored menus Restaurant Advertising & Promotions Increase awareness of promotions & allow suppliers to compete for ad space (i.e. Hershey’s, Jack Daniel’s) Multilingual Platform Eliminate language barriers for non-native English speakers Gaming Options & Social Networking Integration Zynga, Facebook, Twitter, Foursquare, etc. Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 16

17. Current Utility Utility with LiveMenu (Decrease mean time by 5 min & Std Dev. By 3 min) APPENDIX 17

18. APPENDIX 18

19. Write a Business Plan Determine Equity Compensation Apply for a loan Stop IoS Development Stop IoS dev. Develop Android App ERG Sales Pitch ERG accepts Beta plan Purchase equipment Planning and Design Executing Monitoring and Controlling Determine Needed Employees Hire Full Time Apply for Intellectual Property Rights Cold Sales Calls ERG Sales Pitch Design Attractive Menu Templates Planning and Design PROCESS MAP IN WEEKS 1 0 0 0 0 1 1 12 2 - 0 8 - 4 8 16 8 9 9 10 12 1011 12 14 18 19 Business Planning Beta-Testing

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21. Q&A Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 21