1. DIY media: Free Attention? John McGowan * Salomons Centre for Applied Psychology

2. What are we good at?

3. Lots of things

4. Then…

5. Above all…

6. Traditional ways to communicate… All essential but who do you reach?

7. Lately we’ve got a lot more interested in these

9. Two initiatives…

11. Anyone can have a feed and followers Engage in conversations Promote/follow work and interests Can promote your work and the Department Can you make it worth following?

14. Journalistic articles – STAND ALONE!!! Relating to mental health and applied psychology Aimed at mental health professionals AND public 5,000- 10,000 views per month (approx 80,000 in 18 months) Average readership of papers? Many contributors – They also promote! Blog

16. Blog… Advantages Increases profile of Centre– Regional, National and International – Competitive market! Allows promotion of papers by staff Aimed at mental health professionals AND public Makes use of existing strengths (external people they contribute AND promote) Competitors can’t easily copy

17. Blog… Tricky bits Quality of contributions – Everyone thinks they can write Making material interesting Focusing Writing (and editing) time consuming Controversies

18. What do we have to offer?