1. When I decided to make whiskey just like my great, great grandfather Augustus, I stuck with a distinct high rye recipe to continue the Bulleit family tradition. Made from the finest ingredients and aged until ready, my bold, spicy whiskeys have won multiple international spirits competitions. With best personal regards, PLEASE DRINK RESPONSIBLY. ©2014 Bulleit Distilling Co., Lawrenceburg, KY. Heritage: In 1987, Tom Bulleit started the Bulleit Distilling Company, leaving a successful law practice to fulfill a lifelong dream of reviving an old family bourbon recipe. Tom was inspired by his great-great grandfather Augustus Bulleit, who made a signature high-rye whiskey in the mid 1800s. Augustus mysteriously disappeared in the 1860s while transporting his whiskey from Kentucky to New Orleans. Production The Bulleit signature recipe calls for an exceptionally high proportion of rye grain, resulting in a distinctively spicy, dry, and clean taste that sets it apart from many traditional bourbons. Distilled and aged in small batches, Bulleit uses only the finest ingredients. Limestone-filtered water provides a foundation, while charred American oak barrels lend a smoky backbone. Target Consumer: 25-39 year old males. Features Tom Bulleit honors the legacy of Augustus Bulleit by using the recipe he developed over 175 years ago to inspire how our whiskey is made today. Bulleit is made using an exceptionally high percentage of rye grain, imparting a bold, spicy taste. Bulleit has a distinctively spicy, dry, and smooth taste due to the small batch production process and commitment to use only the highest quality ingredients. Bulleit consistently wins awards at the world's most prestigious competitions. Benefits Bulleit’s unwavering dedication to heritage and the use of high quality ingredients is appealing to whiskey enthusiasts and brown spirit drinkers alike. This acceptance will lead to trial and incremental sales. Bulleit's distinctive taste sets it apart from many of the more traditional, sweeter bourbon brands. Giving whiskey consumers more choices will increase your account's opportunity for profit. The unique character of Bulleit will enable your customers to trade up from lower tier whiskeys and generate more profit in the process. The outstanding mixability of Bulleit allows you to offer exceptional premium cocktails. Sophisticated consumers value awards from international spirits competitions and whisky connoisseurs look for these brands in their favorite bars and restaurants.

2. OUR WHISKEY Bulleit Frontier Whiskey is especially high in rye content, giving it a bold, spicy character with a distinctively smooth, clean finish. Pure limestone-filtered water provides the foundation for the whiskey’s character, while charred American oak barrels lend a smoky backbone. The result is placed into a bottle whose design has won awards of its own. AMERICA’S #2 SUPER PREMIUM BOURBON* Bulleit Bourbon is one of the fastest growing small batch bourbons in the U.S. Using the best grains and Kentucky limestone filtered water, the 150 year old family recipe is uniquely high in rye. Tasting notes: Medium amber in color, with gentle spiciness and sweet oak aromas. Mid palate is smooth with tones of maple, oak, and nutmeg. Finish is long, dry and satiny with a light toffee flavor. 90 proof (45% ABV) 68% corn, 28% rye, 4% malted barley AMERICA’S #1 RYE WHISKEY* A small batch, straight rye whiskey with an unparalleled character of spice and complexity, Bulleit Rye (released in 2011) continues to be recognized and awarded as one of the highest quality ryes available. Tasting notes: Russet in color, with rich oaky aromas. The taste is exceptionally smooth with hints of vanilla, honey, and spice. Finish is crisp and clean with long, lingering flavors. 90 proof (45% ABV) 95% rye, 5% malted barley TOM BULLEIT’S SELECTED RESERVE; AGED 10 YEARS Aged in charred American white oak, select Bulleit Bourbon barrels were set aside to age for 10 years, resulting in a special expression of Bulleit that provides a rich, incredibly smooth sipping experience. Tasting notes: Deep russet in color, rich oaky aromas. Consistently smooth taste with vanilla, dried fruit, and a long, smoky finish. 91.2 proof (45.6% ABV) 68% corn, 28% rye, 4% malted barley *BASED UPON NIELSEN P52W DATA AS OF 1/4/14. AWARD WINNING DOUBLE GOLD Rye: 2013, 2011 10 YO: 2013 GOLD MEDAL Bourbon: 2012, 2011 Rye: 2012 10 YO: 2013