1. Immersive Experiences Summer 2012 set new records with 1,334 teens (+8.6%) attending BBYO’s Domestic Experiences. Compared to 1,228 in 2011 Impact programs increased to 263 participants vs. 185 in 2011 (+42%), but did not meet 2012 goal (340 teens) Passport had 748 teen participants (+10%) worldwide and 443 teen participants in Israel this summer (+3%) The fastest growing Passport segment is Adult and Family travel with 242 participants (+68%) Why this matters: Participants in BBYO’s Summer Experiences return home empowered and inspired to strengthen their Chapter, Region and the Movement.

2. 2 Registration Performance Immersive Attendance FYE 2010 - 2014 Program Name FYE 2010 actual FYE 2011 actual FYE 2012 actual FYE 2013 (Summer 12) % FYE 2013 vs FYE 12 FYE 2014 est FYE 14 v 13 % Increase Summer Domestic Programs CLTC (Beber)32230535239813%4103% CLTC (AHA/Bethany)247248272273.3%2904% CLTC (UJ)n/a CLTC Total5695536246718%7004% ILTC (Perlman)175161198194-2%2108% Kallah East (Perlman)1901771972065%2101% Impact Boston62921061082%100-6% Impact DC52518057-29%756% Impact Chicagon/a 5075 Impact Milwaukeen/a 2314-39%259% Impact Pittsburghn/a 3425 Impact SW5844n/a Impact Total17218720926326%30014% TOTAL SUMMER DOMESTIC1,1061,0781,2281,3349%1,4206% Summer International Travel Passport teen travel48363767974810%8108% Passport family travel1910814424268%30024% TOTAL INTERNATIONAL TRAVEL50274582398520%1,03536% GRAND TOTAL SUMMER1,6081,8232,0512,31913%2,4556% School Year Immersive Programs March of the Living100134179185*3%1903% International Convention733729847950*12%950-- Beyond Gap YearN/A 25-- TOTAL SCHOOL YEAR PARTICIPATION86310261,13511%*1,1653% TOTAL IMMERSIVE PARTICIPATION2,4412,6863,0773,45412%*3,6205%*

3. 3 Passport Overall Growth Trends Worldwide Travel Total Participation Israel Travel Teen Participation BBYO Passport posted healthy growth in all areas in a market where many competitors (Jewish and secular) experienced declining participation. In 2012, for the first time, BBYO Passport served over 1,000 participants (Summer + MOTL). Summer teen travel growth was driven primarily by travel outside of Israel Slower growth in summer teen travel to Israel is part of a larger trend that we are actively seeking to mitigate via marketing and pricing tactics March of the Living growth was driven by outside partnerships in 2012 Family travel continues to grow at a heightened pace ; and now offering non- Israel family travel (35 people on Italy Family Journey) New summer teen travel programs, South Africa and Trek West connect, launched very successfully 2013 New Program: East Coast Connect for BBYO Connect teens

4. Core Summer Registration as % of Membership In 2012 and 2011, the regions on average sent 9% of their AZA/BBG members to a core summer program. The benchmark goal is 10%.

5. 5 Key Themes for Teens Program Choice Why Teen Chose to Attend CLTC Explore Jewish identity Meet/Make friends with Other Jewish Teens Alumni referral Why Teen Chose to Attend Kallah Explore Jewish identity, understand where Judaism connects with their life Reconnect with friends from CLTC Alumni referral Why Teen Chose to Attend IMPACT: DC New Program Opportunity Program Focus/Location Meet New People “What made me want to attend IMPACT was hearing teens talk about their incredible experience they had during a program at IC. From that point on, I was hooked. There are no words to describe how blessed I am that I attended IMPACT: DC.” – IMPACT: DC Participant

6. 6 Key Themes for Parents Program Choice Why Parents Send their Teen to CLTC Teen wants to be a future chapter leader Identified as a future leader Alumni referral Why Parents Send their Teen to Kallah Continuation of a previous summer experience Develop Jewish identity Alumni referral Why Parents Send their Teen to IMPACT: DC Unique Program Offering Location Alumni referral “Life would stop if we didn't send her” – Kallah Parent

7. 7 © BBYO 2011 Teens’ Summer Experiences Pathways CLTC Summer of IMPACTILTCILSIKallah BBYO Passport ILTC/Kallah (Perlman Summer) Summer of IMPACT ILSI BBYO Passport ILTCKallahILSI CLTC + Summer of IMPACT ILTC/KallahILSIILTCKALLAHILSI Summer of Impact

8. Growth Goals and Challenges Summer 2013 (Fiscal 2014) Goal Total Goal: 2,455 teen participants Core Summer Experiences: 1,682 Passport (non-core): 773 The 10% AZA/BBG membership benchmark at core summer experiences goal emphasizes the connection between summer experience participation and membership growth. Opportunities Continued growth in the Impact suite of programs Passport Immersive opportunities for BBYO Connect teens Shorter-length immersive programs as entry points (Taste of Impact) Better field engagement with support of Sr. Director of Immersive Experiences and through the Summer Immersive Specialist Team Core Experiences: All Domestic Programs, Impact, ILSI, Ambassadors to Bulgaria

9. 9 Lessons Learned Teen coordinators and program alumni are most valuable peer recruiters Success with identifying top teen prospects: referral – contact – close Critical to maintain recruitment effort through the entire recruitment season (October – May) Early bird discount in fall successfully front-loaded program registration New discounting structure prompted earlier registration pattern More strategic sales and marketing strategy resulted in greater consistency in the field and uncovered meaningful findings for 2013

10. Identify partners in reaching registration goal Teens as ambassadors Staff and advisor training, and increased general program awareness Tracking Tap into Regional Plans and the impact summer experience participation has on a region’s growth Registration goals to align with International and Regional program year Provide additional resources for key registration spike opportunities (i.e.: Winter Convention, IC, etc) Early identification of Regions that need additional support International and Senior Support Engage the DFO team to promote summer milestone dates Engage the DCE team to train and support staff on scholarship procurement and allocation Engage the DJE team for curriculum support to build a member program continuum Lead and activate the field via the Summer Immersive Specialist Team Engage advisor network as partners in promotion and recruitment Looking Forward