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Design Principles Contrast Repetition Alignment Proximity Font Rules &

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Presentation on theme: "Design Principles Contrast Repetition Alignment Proximity Font Rules &"— Presentation transcript:

1 Design Principles Contrast Repetition Alignment Proximity Font Rules &

2 Contrast Purpose of Contrast To create a visual interest on your page. Aids in organization of information. “If two items are not exactly the same, then make them different, REALLY different.” – Robin Williams Contrast OU R Ways to use Contrast - Type size - Font - Line Thickness - Color - Shapes and Graphics - Space Design Principles & Font Rules Click chalkboard to take quiz Click eraser for main menu

3 Repetition Repetition goes beyond just being consistent --- it is a conscious effort to unify all parts of a project. Repetition helps organize the information; it helps guide the reader through the pages; it helps unify separate parts of the project. Repetition makes items look like they belong together. Design Principles & Font Rules Click chalkboard to take quiz Click eraser for main menu

4 Alignment Left Be conscious of where you place elements. The basic purpose of alignment is to unify and organize. Right Try very hard to break away from a centered alignment. Always find something else on the page to align with, even if the two objects are far apart from each other. Middle Avoid using more than one text alignment on the page. Choose a centered alignment consciously, not by default. Design Principles & Font RulesFont Click chalkboard to take quiz Click eraser for main menu

5 Proximity The idea of PROXIMITY doesn’t mean that everything is closer together; it means elements that are intellectually connected, those that have some sort of communication relationship, should also be visually connected. DesignDesign Principles & Font Rules Click chalkboard to take quiz Click eraser for main menu

6 Fonts There are two types of fonts: Serif - tails on words. Example: Times New Roman San Serif - no tails on words. Example: Calibri Design Principles & Font Rules Click eraser for main menu Click chalkboard to take quiz Never use more than 2 fonts per page or slide!

7 Quiz Design Principles & Font Rules Click eraser for main menu Question 1: True or False? Our eyes do not like contrast, they find contrast to be distracting and confusing to follow. TRUE FALSE

8 CORRECT!!! OU R Contrast Design Principles & Font Rules Click eraser for main menu

9 OU R Contrast I’M SORRY The answer is FALSE, actually our eyes do like contrast. Design Principles & Font Rules Click eraser for main menu


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