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Session 2—Chapter 3 Visual Literacy Learn to See, See to Learn
Typefaces and fonts
Rule of Thumb: One serif and one sans serif font (two typefaces) per document.
Times New Roman Franklin Gothic Century Gothic Arial Arial Black
84 point bold 72 point bold 60 point bold 48 point bold 36 point bold 24 point bold 18 point bold
Tracking Tracking = space between characters Georgia, Verdana Times, Helvetica Narrow, Lucida Bright Leading=Vertical space between letters
Robin Williams Principles of Design Contrast Contrast Repetition Repetition Alignment Alignment Proximity Proximity
The Process Start with a focal point Group your information Create strong alignments Create a repetition
Contrast If the elements (type, color, size, line thickness, shape and space) are not the same then make them very different.
Repetition Helps develop the organization and strengthens the unity of the project and all related pieces.
Alignment Nothing should be placed on a page arbitrarily.
Proximity Items relating to each other should be close together.
Introduction to Visual Literacy. Essential Questions: What does it mean to be a “Visually Literate Person” (VLP)? Why is it important for teachers and.
Interactive Power Point Contrast Repetition Alignment Proximity Fonts Quiz Question #1 Quiz Question #2.
Desktop Publishing CRAP. Four Basic Principles Contrast Repetition Alignment Proximity.
Design Principles By: Jonathan Gross. CONTRAST IT’S WHAT MAKES A READER LOOK AT THE PAGE IN THE FIRST PLACE BECAUSE IT GETS THE READERS ATTENTION. WHEN.
Introduction to Principles of Design. Basic Design Principles Contrast Contrast Repetition Repetition Alignment Alignment Proximity Proximity.
4 Basic Principles of Design Proximity Alignment Repetition Contrast Credit: Robin Williams.
Contrast Repitition Alignment Proximity Fonts Quizzzzz DESIGN PRINCIPLES AND FONT RULES
Design Principles Allowing you to create more professional web pages.
Design Principles for PowerPoint. What is Multimedia? Text Graphics Sounds Animations Video.
Design Principles and Font Rules Katie Zilisch Contrast Repetition Alignment Proximity Font Quiz.
Effective Poster Design: The Non-Designer’s Design Book by Robin Williams Dec 2010.
March 2004Andrea Infantino©Copyright Jan 2006Adapted from A.Infantino©Copyright 2004 Visual Literacy A Critical Key to Effective Communication.
SIX PRINCIPLES OF GOOD DESIGN Principles of Good Design Color Typography Proximity Alignment Repetition Contrast.
Design Principles Contrast Repetition Alignment Proximity Serif San Serif Quiz.
Effective Graphic Design Adapted from The Non-Designer’s Design Book By Robin Williams.
The Four Basic Principles C ontrast R epetition A lignment P roximity.
C.R.A.P Contrast The elements being very different from one element to the next. For example the title font size would be very large and the text information.
Four Basic Design Principles From The Non-Designer’s Design Book (Robin Williams, 2004)
Elements of Design: The 4 Basic Principles. Contrast Repetition Alignment Proximity Four Elements of Design.
Design Principles Contrast Repetition Alignment Proximity Font Rules &
Headings and Text What makes headings stand out?.
Principles of Design CRAP or PARC. The PARC or CRAP principles Proximity Alignment Repetition Contrast.
Elements of Design Presentation designed by Dr. James Lenze Model: Williams R. (2004), The Non-Designer’s Design Book, Second Edition, Peachpit Press What.
Four Principles of Design Dr. Allene Cooper. I gratefully acknowledge the ideas and words of Robin Williams which I’ve used liberally in this presentation.
Jeep Ad Lego Ad From p. 15 of The 4 Principles of Design, by Robin Williams.
MARKETING 40S Four Basic Principles C.R.A.P. (Contrast, Repetition, Alignment, Proximity)
Design Principles From The Non-Designer’s Design Book Second Edition by Robin Williams.
Contrast If two things are not the same then you should make them different. Contrast Draws you eye to the page. Big Title Small aftermath Dark Background.
Contrast, repetition, alignment, proximity CRAP. The Four Basic Principles of Design The following is a brief overview of the principles of design. Although.
1.01A – What typefaces should be used for various displays?????
Designing Reader- Focused Documents C H A P T E R 10.
Principles of Design If you can memorize the following four principles you have what it takes to be a good designer. You can create layouts that are visually.
General principles of publication design Magazine Design and Production COMM 3003.
Presentation or Visual Design Gabriel Spitz 1 Lecture # 15.
Welcome and have a seat please. What is typography? The design of the characters and the way they are presented on the page What are fonts?
the rhetorical situation audience purpose context design principles arrangement emphasis contrast repetition alignment proximity (some)
CRAP (Contrast, Repetition, Alignment, and Proximity) Graphic Design Principles.
Business Card Design. Four Design Principles Contrast Repetition Alignment Proximity.
The Non-Designer’s Design Book Design and Typographic Principles for the Visual Novice By Robin Williams.
Index Contrast Repetition Alignment Proximity Font Styles Quiz Created by: Lauren Boresch.
$1 Million $500,000 $250,000 $125,000 $64,000 $32,000 $16,000 $8,000 $4,000 $2,000 $1,000 $500 $300 $200 $100 Welcome.
Lesson 1:. This lesson will cover the four primary principles of design: ● Contrast ● Repetition ● Alignment ● Proximity.
Principles of Layout Four important design principles to improve your work.
Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.
Visual Rhetoric and the Common Core Amy Jo Southworth Bay Shore High School
Editing for Visual Design TECM 4190 Dr. Lam. Why is design so important? Intimately tied with decision making Impacts perceptions well beyond “looking.
Design Principles - CARP Contrast Alignment Repetition Proximity Fonts Quiz.
2006 Adobe Systems Incorporated. All Rights Reserved. 1 INTRODUCTION TO GRAPHIC DESIGN MOVEMENT, BALANCE, UNITY, CONTRAST, EMPHASIS, LINE, AND COLOR.
Learning C.R.A.P. Design Principles in Preparation for your OPR English 307: Business Writing Amy C. Kimme Hea.
DESKTOP PUBLISHING Introduction to Type. Topics to discuss How type is presented Basic design principle C.R.A.P. and type.
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