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Session 2—Chapter 3 Visual Literacy Learn to See, See to Learn
Typefaces and fonts
Rule of Thumb: One serif and one sans serif font (two typefaces) per document.
Times New Roman Franklin Gothic Century Gothic Arial Arial Black
84 point bold 72 point bold 60 point bold 48 point bold 36 point bold 24 point bold 18 point bold
Tracking Tracking = space between characters Georgia, Verdana Times, Helvetica Narrow, Lucida Bright Leading=Vertical space between letters
Robin Williams Principles of Design Contrast Contrast Repetition Repetition Alignment Alignment Proximity Proximity
The Process Start with a focal point Group your information Create strong alignments Create a repetition
Contrast If the elements (type, color, size, line thickness, shape and space) are not the same then make them very different.
Repetition Helps develop the organization and strengthens the unity of the project and all related pieces.
Alignment Nothing should be placed on a page arbitrarily.
Proximity Items relating to each other should be close together.
Introduction to Visual Literacy. Essential Questions: What does it mean to be a “Visually Literate Person” (VLP)? Why is it important for teachers and.
Interactive Power Point
Desktop Publishing CRAP.
Design Principles By: Jonathan Gross. CONTRAST IT’S WHAT MAKES A READER LOOK AT THE PAGE IN THE FIRST PLACE BECAUSE IT GETS THE READERS ATTENTION. WHEN.
Introduction to Principles of Design. Basic Design Principles Contrast Contrast Repetition Repetition Alignment Alignment Proximity Proximity.
4 Basic Principles of Design Proximity Alignment Repetition Contrast Credit: Robin Williams.
Contrast Repitition Alignment Proximity Fonts Quizzzzz DESIGN PRINCIPLES AND FONT RULES
Design Principles Allowing you to create more professional web pages.
Design Principles for PowerPoint
Design Principles and Font Rules Katie Zilisch Contrast Repetition Alignment Proximity Font Quiz.
Effective Poster Design: The Non-Designer’s Design Book by Robin Williams Dec 2010.
March 2004Andrea Infantino©Copyright Jan 2006Adapted from A.Infantino©Copyright 2004 Visual Literacy A Critical Key to Effective Communication.
Six Principles of Good Design
Contrast Repetition Alignment Proximity Serif San Serif Quiz
Effective Graphic Design
The Four Basic Principles C ontrast R epetition A lignment P roximity.
C.R.A.P Contrast The elements being very different from one element to the next. For example the title font size would be very large and the text information.
Four Basic Design Principles
Elements of Design: The 4 Basic Principles.
Design Principles Contrast Repetition Alignment Proximity Font Rules &
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