2. Gianni Versace By: Krystial Cebe

3. Time Line: 1946: Date of Birth = December 2 in Reggio Calabria, Italy (small underprivileged Italian town) 1972: Moves to Milan- brother Santo soon follows to help 1970s: By mid 70s Gianni gets his big break- Genny and Callaghan hire Gianni to design their leather and suede collections 1978: Gianni presents his first Versace signature collection at Palazzo della Permanente Art Museum in Milan 1978: Opens first boutique in Milan at Via della Spiga 1982: Meets long time partner Antonio D’Amico 1985: Introduction of Instante Vesa = “conservative chic” 1989: Introduction of Atelier Versace = custom made fashions 1989: Introduction of Versus Line - Donatella’s venue = younger trendy audience 1991: Introduction of Versatile Line = specialized for full figured women 1991: Introduction of Versace Jeans Couture = casual based on jeans 1993: Introduction of Home Signature = tableware, bath & bed linens, lamps, etc. 1997: Introduction of Versace Makeup 1997: Assassination of Gianni Versace by Andrew Cunanan Boring, I know, but a little needed information

4. A Beginning: December 2, 1946 Reggio di Calabria, Italy S e d u c t i v e l y b e a u t i f u l o r c h a r m i n g w o m e n S i r e n s t y l e = b e g i n n i n g t r a d e m a r k O r i g i n a l l y a n a r c h i t e c t s t u d e n t Palazzo della Permanente Art Museum Versace Boutique at Milan’s Via della Spiga

5. Early Works of the 80s: Skin tight A young, sexy, and bit aggressive women Ultra-sexy High-slit “Rock&Roll”

6. Fall/Winter 1992 – “Bondage”:

7. Spring/ Summer Collection – Versace Classic V2:

8. Business Aspect: Gianni = 45% Santo = 35% Donatella = 20% Santo: Chief Executive Gianni: Fashion Designer Donatella: Public Relations Donatella: “muse and critic”

9. Gianni’s Values: “Contrasts are the keys to my creations.” – Gianni Antonio D’Amico and Gianni Versace from a home album Versace Family: Santo Gianni Donatella Antonio Allegra

10. Santo Versace: Santo and Donatella Versace Santo and Cristiana

11. Donatella Versace: Chief Designer and Impressionistic Sister “inspiring muse”

12. Donatella Versace’s Work: 2010 Collection Spring/ Summer Fall/ Winter

13. Donatella Versace’s Work: 2005 Collection

14. Donatella Versace’s Work: 2000 Collection

15. Spring/ Summer Collection 2010 http://www.youtube.com/watch?v=_HtzhawhPOk Fall/ Winter Collection 2010 http://www.youtube.com/watch?v=7i7ajirYdOM Versace Catwalk http://www.youtube.com/watch?v=DVOc86bAUk4&feature=fvsr Versace Collection 1991 http://www.youtube.com/watch?v=3hPQoFLRUvM Spring/ Summer Collection 1992 http://www.youtube.com/watch?v=XQkcbE7XdiA Fall/ Winter Collection 1992 http://www.youtube.com/watch?v=hx3kIF7KFss Spring/ Summer Collection 1998 http://www.youtube.com/watch?v=Xo2qQ29a5hc Runway

16. Bibliography: http://www.accessmylibrary.com/article-1G1-18754583/versace-launches-v2- women.html http://www.accessmylibrary.com/article-1G1-18754583/versace-launches-v2- women.html http://www.biography.com/articles/Gianni-Versace-9517836 http://www.luxtex.net/gianni_versace.html http://www.referenceforbusiness.com/history2/23/Gianni-Versace-SpA.html http://www.studio-international.co.uk/reports/versace.asp http://www.fashionmodeldirectory.com/brands/v2-versace-classic/ http://www.youtube.com/watch?v=SEJ_bFyIxSI&feature=related All photos were used based off connections through Google Images