1. B u i l t t o r u n - D e s i g n e d f o r c h a n g e 1to1 eBusiness – In Novozymes By Jens Munk

2. 2 Agenda Introduction 1to1 requirements POC The system Architectural overview Infrastructure SAP integration Segmentation Access control

3. 3 Before 1to1 B2B site Windows NT SiteServer 3.0 Custom “CMS” system SAP integration COM & ASP

4. 4 1to1 – the project Requirements Reduce technical costs Empower content providers 1to1 marketing Multilingual support CRM integration Personalization Improve content management Approval flow Content creation SAP integration Scalability, robust, fault-tolerant Integration with existing IT systems

5. 5 Proof Of Concept SAP Portals 5.0 BroadVision Product suite 4.0 Microsoft Content Management Server 2001 (CMS) Commerce Server 2000 (CS)

6. 6 The Vendor Microsoft CMS 2001 & CS 2000 Pros Open, flexible, robust & scalable platform Multilingual & personalization Reuse of current code base Cons Immature CMS Immature Enterprise Portal product

7. 7 Architecture Overall Active Directory CMS Other sources Search catalogs MSCS 1to1 database SAP CMS/META services SearchUser servicesCore services Other custom services Custom Business servicesMenu Generator CMS / CS authentication CS authentication Front-end control layer Back-end Control layer

8. 8 Infrastructure on 1to1 DMZ Firewall Active Directory Creation of Site Users Server Registration Cluster Two webservers running Windows 2000 sp3 IIS 5.0 MS Application Center sp1 MS Content Management Server 2001 sp1 MS Commerce Server 2000 sp2 SAP DCOM Connector SQL 2000 sp2 Databases Custom (1to1) CMS 2001 CS2000 ( Admin, dw, commerce ) Search Server Site server 3.0 sp4 Direct Mailer CS DW import SAP R/3 Order Placement Customer information Automated jobs Content upload Meta Data generation DTI/DTS Jobs

9. 9 SAP integration Shadow data Data mirroring Direct interaction SAP DCOM connector RFC call BAPI File import Certificate of Analysis

10. 10 SAP integration – Shadow data Segmentation industry exclusive customer Addresses Ship to, Bill to etc. Product information Quality/Industry Packing

11. 11 SAP integration – direct interaction Create Order Based on shadow data Commit order in SAP Order History & Price List Direct interaction

12. 12 SAP integration – direct interaction

13. 13 SAP integration – File import Certificate of Analysis Data import File copy

14. 14 Segmentation concept User inherits segmentation filters from currently selected SAP account User Accounts Customer group Industries

15. 15 Product segmentation concept Product range is intelligent mapped based on users currently selected account Product range controls product index shown in product centre and products available for on-line ordering. User Accounts Customer group Industries Products

16. 16 Product segmentation concept

17. 17 Segmentation In Action Segmentation Industry & Customer group Site Access custom Application control CMS Channels & postings Customized menu & postings What you see.. How you see..

18. 18 Segmentation In Action

19. 19 Segmentation In Action

20. 20 Site Access User Creation MS Commerce Server (User Attributes) 1to1 database (Legacy issues) AD Creation, Assignment to AD groups Authentication Ticket from CS (for advanced personalized content) Ticket from CMS Verification against AD With AD authentication NTFS permissions

21. 21 CMS mapping to AD Users\Groups

22. 22 Conclusion Technical challenges Search (SiteServer 3) CMS admin access error User admin. slow Content from production -> test Benefits Out-of-the-box functionality PCO Campaigns Reports Stabile site Content and data maintained by NZ users

23. 23 Q & A Questions?