1. Green Tea-Northwest Arkansas Danielle Dotson

2. Stores Audited Ozark Natural Foods – 32 varieties Walgreen’s on Township – 3 varieties Harps on Garland – 23 varieties Marvin’s IGA – 37 Walmart on Joyce – 38 Target – 7 Walmart on Campus – 2 142 total sku’s From retailer’s observed, the supplier seems to be in control, few private label offerings.

3. Dominating Brands  Unilever Lipton  Hain Celestial Celestial Seasonings  Golden Temple Yogi  Bigelow

4. TOTAL U.S. BIGELOW - TEA - BAGS CELESTIAL SEASONINGS - TEA - BAGS GOOD EARTH - TEA - BAGS LIPTON - TEA - BAGS NUMI - TEA - BAGS 52 WEEKS ENDING 12/27/03 52 WEEKS ENDING 12/29/07 52 WEEKS ENDING 12/27/03 52 WEEKS ENDING 12/29/07 52 WEEKS ENDING 12/27/ 03 52 WEEKS ENDING 12/29/07 52 WEEKS ENDING 12/27/03 52 WEEKS ENDING 12/29/0 7 TOTAL HOUSEHOLDS 100.0 INC - <$20,000 59.755.684.582.663.454.596.783.214.6 INC - $20,000-29,999 78.272.990.9109.195.063.399.6102.143.6 INC - $30,000-39,999 89.787.291.068.176.2127.0104.4108.542.5 INC - $40,000-49,999 95.8100.0114.0101.476.0144.2101.0103.641.2 INC - $50,000-69,999 115.7112.7104.097.8178.3103.1100.0107.1173.7 SIZE - 1 MEM 79.673.095.475.085.980.961.361.478.3 SIZE - 2 MEM 133.7133.3114.9111.4140.3150.7116.3109.381.5 SIZE - 3-4 MEM 92.489.791.498.875.483.0111.8110.9162.1 SIZE - 5+ MEM 69.694.690.7130.382.941.7111.8135.431.0 AGE FH - UNDER 35 58.054.971.677.861.934.970.485.910.7 AGE FH - 35-44 68.992.9106.1112.086.3104.9118.1112.2154.3 AGE FH - 45-54 120.1114.7109.9125.899.8105.1117.3119.8113.2 AGE FH - 55+ 141.4131.8117.7124.9160.1153.8125.6117.250.7 AGE FH - 55-64 131.6134.9115.3124.4182.4149.1123.3119.362.6 AGE FH - 65+ 149.4128.6119.6125.3142.3158.6127.5115.038.5 AGE FH - NO FEMALE HEAD 84.185.784.349.160.372.455.558.6192.2 KIDS - NONE < 18 112.6109.2106.0103.4117.1119.598.895.591.4 KIDS - ANY < 18 75.283.088.293.766.263.7102.4108.3116.0 KIDS - ANY < 6 65.973.956.790.973.040.381.497.8135.1 KIDS - ANY 6-12 61.788.782.289.175.761.195.4112.126.7 KIDS - ANY 13-17 85.2101.1104.7105.856.673.8125.2120.7138.9

5. ITEM $ (000)DOLLAR SHAREITEM PENETRATION ITEM $ PER ITEM TRIP % REPEAT BUYERS (% 2+ TIME BUYERS) LOYALTY (SHARE OF $ REQ.) % ITEM $ ON DEAL % DOLLARS WITH MANU COUPON TEA - BAGSTOTAL U.S. $628,502.04100.046.2 $ 3.3261.9100.021.25.2 WEST SOUTH CENTRAL $ 69,898.40100.048.5 $ 2.9364.5100.013.86.0 BIGELOW - TEA - BAGSTOTAL U.S. $ 59,299.409.47.1 $ 3.5832.341.819.11.0 WEST SOUTH CENTRAL $ 4,563.456.55.5 $ 3.1332.741.412.32.0 BIGELOW HRBL - TEA - HERBAL BAGS TOTAL U.S. $ 19,975.5712.03.4 $ 3.2724.340.519.00.7 CELESTIAL SEASONINGS - TEA - BAGS TOTAL U.S. $ 28,214.654.54.3 $ 3.1927.832.332.98.3 WEST SOUTH CENTRAL $ 2,234.023.23.5 $ 3.0625.831.127.010.0 CELESTIAL SEASONINGS HRBL - TEA - HERBAL BAGS TOTAL U.S. $ 49,553.2529.77.7 $ 3.2830.655.831.98.3 WEST SOUTH CENTRAL $ 3,193.8124.15.9 $ 2.6826.062.518.38.9 CELESTIAL SEASONINGS TTMR HRBL - TEA - HERBAL BAGS TOTAL U.S. $ 3,767.062.30.7 $ 2.8320.426.444.112.9 CTL BR - TEA - BAGSTOTAL U.S. $ 72,172.4011.510.6 $ 2.4243.642.012.90.2 WEST SOUTH CENTRAL $ 6,319.779.010.5 $ 1.9743.042.16.40.0 CTL BR HRBL - TEA - HERBAL BAGS TOTAL U.S. $ 2,616.521.60.6 $ 2.3722.223.531.00.2 GOOD EARTH HRBL - TEA - HERBAL BAGS TOTAL U.S. $ 3,653.022.20.5 $ 3.8730.743.818.70.1 LIPTON - TEA - BAGSTOTAL U.S. $221,366.7535.222.6 $ 3.3947.961.421.08.2 WEST SOUTH CENTRAL $ 30,004.0642.926.4 $ 2.9153.870.515.07.8 PRINCE OF PEACE - TEA - BAGSTOTAL U.S. $ 2,052.050.3 $ 3.6325.438.17.00.0 SALADA - TEA - BAGSTOTAL U.S. $ 21,686.233.53.0 $ 3.1332.933.124.910.6 STASH - TEA - BAGSTOTAL U.S. $ 13,844.332.22.1 $ 3.1829.630.127.41.2 STASH HRBL - TEA - HERBAL BAGS TOTAL U.S. $ 5,145.973.10.9 $ 3.3622.832.031.91.0 TAZO - TEA - BAGSTOTAL U.S. $ 9,445.051.50.9 $ 4.5132.832.721.23.4 THE REPUBLIC OF TEA HRBL - TEA - HERBAL BAGS TOTAL U.S. $ 2,160.531.30.1 $ 10.9513.070.08.40.0 TRADITIONAL MEDICINALS HRBL - TEA - HERBAL BAGS TOTAL U.S. $ 16,226.789.71.4 $ 6.1425.555.121.04.0 TWININGS - TEA - BAGSTOTAL U.S. $ 23,106.703.72.6 $ 3.8035.335.725.10.2 YOGI TEA - TEA - BAGSTOTAL U.S. $ 4,425.280.70.5 $ 5.1718.737.016.52.9 YOGI TEA HRBL - TEA - HERBAL BAGS TOTAL U.S. $ 9,311.775.61.0 $ 5.0124.942.112.12.2

6. IncludedTotal NPercentN ONF-facings * Manuf32.22051.0 IGA-Fac * Manuf37.22051.0 HarpsG-Fac * Manuf23.12051.0 Walgreens * Manuf3.02051.0 Target-face * Manuf7.02051.0 WMJoyceface * Manuf38.22051.0 WM campus- Face * Manuf 3.02051.0 Share of facings IGA and Walmart on Joyce had the most facings and SKU’s.

7. ManufONF-facingsIGA-FacHarpsG-FacTarget-faceWMJoyceface Best Choice% of Total Sum.2 % of Total N.1 N 2 Beverage Marketing, USA (Arizona) % of Total Sum.1 % of Total N.1 N 3 Bigelow Family% of Total Sum.1.2.1 % of Total N.2.3.1 N 8615 Golden Temple, Inc (Yogi) % of Total Sum.4.0 % of Total N.4.0 N121 1 Great Value% of Total Sum.1 % of Total N.1 N 2 Hain Celestial% of Total Sum.2.1.0.1.2 % of Total N.2.1.0.1.2 N74116 Market Pantry% of Total Sum.1 % of Total N.1 N 1 Numi% of Total Sum.0 % of Total N.0 N1 1 Shur Fine% of Total Sum.1 % of Total N.1 N 2 Starbucks (Tazo) % of Total Sum.1.0.1.0 % of Total N.1.0.1.0 N2 111 Stash% of Total Sum.1.0 % of Total N.2.0 N 5 1 Twinings% of Total Sum.0 % of Total N.1.0 N 2 1 Unilever (Lipton) % of Total Sum.2.4 % of Total N.2.3.4 N 77315 Total% of Total Sum1.0 % of Total N1.0 N323723738

9. Frequency of brands

10. Market Scoreboard ManufONFIGAHarpsTargetWalmart UnileverGM %22%26%50%29% Facings077315 Inv %19%30%43%39% Hain CelestialGM %4%7%3% 5% Facings74116 Inv %22%11%4%14%16% Golden TempleGM %43%5%9% Facings121001 Inv %38%3% BigelowGM %24%25%16%19% Facings8615 Inv % 22%26%14%13%

11. Private Label Overall, private label sales of green tea is somewhat significant. TOTAL U.S. $ 72,172.40 WEST SOUTH CENTRAL $ 6,319.77 Retailers could benefit with more facings of private label, and placing it next to national brands.