1. A Look at the Sugar Category Isela Mercado-Ulloa

2.  Stores  WMT SPR  WMT MLK  WMT Campus  Harp’s Har-Ber  Harp’s Garland  Target  Sam’s SKUs – 25 – 33 – 2 – 21 – 20 – 5 – 7 Change in SKUs – ? – +10 – ? – +3 – +2 – ?

3. SUGAR IN THE RAW - SUGAR- GRANULATEDC AND H - SUGAR- GRANULATEDCTL BR - SUGAR- GRANULATEDFLORIDA CRYSTALS - SUGAR- GRANULATED 52 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/0752 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/0752 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/0752 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/07 TOTAL HOUSEHOLDS 100.0 INC - <$20,000 45.266.481.096.4124.7128.077.080.7 INC - $20,000- 29,999 63.949.292.288.0117.3121.167.954.2 INC - $30,000- 39,999 84.482.0110.1102.9108.9118.2126.027.2 INC - $40,000- 49,999 133.944.1107.698.9103.5108.186.447.1 INC - $50,000- 69,999 143.7113.5113.4109.283.9102.3107.461.7 INC - $70,000- 99,999 137.5138.0101.0101.265.180.9135.0118.2 INC - $100,000+ 137.5163.3101.0101.465.158.5135.0240.4 Private label bought by lower income Sugar in the Raw & Florida Crystals – higher income C & H – not much interesting

4. SUGAR IN THE RAW - SUGAR- GRANULATEDC AND H - SUGAR- GRANULATED CTL BR - SUGAR- GRANULATED FLORIDA CRYSTALS - SUGAR- GRANULATED 52 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/0752 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/0752 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/0752 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/07 EMP - FH EMPLOYED 122.390.7108.695.2102.997.1106.187.9 EMP - FH EMP. FULL TIME 113.598.096.387.198.291.0104.3109.3 EMP - FH EMP. PART TIME 144.370.8139.7117.7114.7113.8110.628.5 EMP - FH NOT EMPLOYED 82.9124.2108.5122.5127.1124.898.0151.4 EMP - NO FEMALE HEAD 75.577.162.870.043.261.788.634.0 FH Employed vs. FH Not Employed

5. SUGAR IN THE RAW - SUGAR- GRANULATEDC AND H - SUGAR- GRANULATED CTL BR - SUGAR- GRANULATED FLORIDA CRYSTALS - SUGAR- GRANULATED 52 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/0752 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/0752 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/0752 WEEKS ENDING 12/27/0352 WEEKS ENDING 12/29/07 RACE - CAUCASIAN 89.578.488.889.093.998.796.8102.7 RACE - NON- CAUCASIAN 139.6175.8142.2138.6123.2104.7112.190.7 RACE - AFRICAN AMER. 123.8122.697.286.3151.1130.3124.894.0 RACE - ASIAN 122.6344.2195.3170.343.336.970.1136.3 RACE - OTHER RACE 169.4199.4199.5205.4100.789.0103.371.0 ETH - HISPANIC 154.6123.1200.1174.294.287.2195.3105.6 Private label – pretty bland except with African Americans Asian – increase in all brands, except in private label Hispanics – still strong in brand name sugars

6.  The game between C & H and private label  C & H found at all the retailers  Private label at their heels

7. RetailerTotal SKUsUnique SKUs WMT SPR252 WMT MLK338 WMT Campus20 Harp's Har-Ber213 Harp's Garland201 Target54 Sam's73

8. ITEM $ (000)DOLLAR SHARE ITEM PENETRATION ITEM $ PER ITEM BUYER ITEM TRIPS PER ITEM BUYER % REPEAT BUYERS (% 2+ TIME BUYERS) LOYALTY (SHARE OF $ REQ.) % ITEM $ ON DEAL % DOLLARS WITH MANUFACTURER COUPON C AND H - SUGAR- GRANULATED TOTAL U.S. 98,219.610.112.4$6.802.144.151.9 24.47.0 WEST SOUTH CENTRAL 8,329.77.211.5$5.591.935.833.5 21.411.5 CTL BR - SUGAR- GRANULATED TOTAL U.S. 605,998.3 62.250.6 $10.323.865.173.313.60.1 WEST SOUTH CENTRAL 75,877.3 65.752.7 $11.084.269.175.38.70.1 FLORIDA CRYSTALS - SUGAR- GRANULATED TOTAL U.S. 1,927.30.20.3$5.922.029.529.7 15.710.2 WEST SOUTH CENTRAL NA SUGAR IN THE RAW - SUGAR- GRANULATED TOTAL U.S. 13,255.61.41.2$9.362.537.150.6 10.36.0 WEST SOUTH CENTRAL 664.80.60.8$6.271.830.645.3 6.96.4

9.  C&H is the leader in the category with presence across retailers  Deals  Private Label gaining presence also  Controlled through shelf space  WMT

11.  Private label is catching up!  C & H better watch out!  Wal-Mart  Harp’s  Target