1. HSBC BUSINESS CASE COMPETITION PLAN FOR LOCAL COMPETITION - VIETNAM
Prepared by:
Thu Tran
Corporate Sustainability, HSBC;
Melvin Fernando
Senior Lecturer, RMIT
Date: 21 Jan 2016

2. Background
HSBC focuses on helping young people reach their potential, regardless of their background. Specifically, we invest in access to education, life skills and entrepreneurship, and discovering cultures and the natural world.
For the past 6 years, with support from HSBC and other sponsors, The Asia Case Research Center (ACRC) in Hongkong has been organizing the only undergraduate business case competition that brings together top universities from all over Asia.
Undergraduate students compete against each other in teams of 4 in business case analysis and presentation. For the winning teams, prize money is awarded to the championship team, the first runner-up and the second runner-up.

3. Competition history
2008 – 2009 competitions (HSBC/McKinsey Business Case Competition)
The only undergraduate business case competition participated by all universities in Hong Kong.
2010 – 2012 competitions (HSBC/McKinsey Business Case Competition)
- Top talent from Hong Kong universities were joined by their peers from Mainland China, India, Singapore, Korea, Taiwan and Thailand.
- 40 senior business executives including 24 from HSBC judged at the event in Other senior business executives included those from Deloitte Touche Tohmatsu, Towngas, Norton Rose Fulbright, Jardine Matheson, MF Jebsen Group, Tai Sang Land Development, Hong Kong Science & Technology Parks and Luen Thai Holdings.
2013 competition to present (HSBC Asia Pacific Business Case Competition)
- HSBC became the sole sponsor for the competition starting in 2013.
- Top teams from Hong Kong universities competed against teams from Mainland China, Macau, India, Indonesia, Brunei, Bangladesh, Singapore, Malaysia, Taiwan, Thailand and the Philippines.

4. Regional competition format
The competition consists of four rounds, two on day one of the competition and another two rounds on day two.
For each round the students will be given an unpublished business case developed by the Asia Case Research Centre. Teams are separated in breakout rooms and are given 2.5 hours to come up with a solution to the case and prepare a presentation of said solution.
The solution will be presented to a panel of 3 senior executives from Hong Kong’s international business community. Each presentation lasts 25 minutes followed by a Q&A session. All team members should be present.

5. Hong Kong Regional competition awards
Cash awards*:
Championship prize: USD10,000 cash.
First runner-up: USD5,000 cash.
Second runner-up: USD2,000 cash.
Note:
* subject to changes at Organiser’s discretion

6. Local competition – Selection rounds
Interested students can form a team of 4 current undergraduate students
and submit their registration form and a video clip on a business topic to
their University for screening. Each University shortlist 3 teams.
Screening
The 12 teams will deliver a short presentation on their submitted
video and be interviewed by Judging Panel from the industry.
Judges shortlist 6 teams.
Interview
The 6 teams will be divided into 2 sessions for competing with each
other on an unpublished business case. Same rules to the regional
competition. Judges shortlist 3 teams.
Business Case _ Qualification round
The 3 teams will compete with each other on another unpublished
business case to identify the winners, the runner-up and the
second runner-up. Same rules to the regional competition.
Business Case _ Final round
Language: Only English is used in all rounds

7. Local competition section – Selection criteria
Registration form (GPA, personal statement, community engagement (30%)
Business knowledge (30%)
English speaking (20%)
Communication skills (20%)
Screening
Business knowledge (20%)
Presentation skills (20%)
Question answering skills (25%)
English listening and speaking skills (25%)
Teamwork (10%)
Interview
Criteria’s same as Regional Finals
Business Case _ Qualification round
Criteria’s same as Regional Finals
Business Case _ Final round

8. Local competition section – Awards
Cash awards*
Champion: VND 50,000,000 & air ticket to Hong Kong for regional competition
First Runner – up: VND 30,000,000
Second Runner – up: VND 20,000,000
3 teams in Top 6: VND 5,000,000
In-kind award*
Soft skills training to be offered to all teams qualifying for business case round (Top 6)
Internship opportunities to be considered for the Top 6 qualifiers upon the needs of HSBC business, development plan and qualifications of candidates.
Note:
* subject to changes at Organiser’s discretion

9. Judging Panel (HSBC + non-HSBC)
Who are they?
Senior Business leaders and experts
Individuals with international experience
Individuals passionate about developing
youth entrepreneurship
Note:
No RMIT staff members will judge the
competition
PUBLIC

10. Participating University tasks:
Invited universities: National University HCMC, University of Foreign Trade HCMC Branch, University of Economics & Finance and RMIT University.
Allocated tasks for invited universities:
Support RMIT to promote the competition in your campus
Receive entries from participating teams. Entry template is provided by the Organizer
Screen all entries. Each university choose the best 3 teams for the interview. Criteria for screening is provided by the Organizer. Submit your 3 teams by 4th March, 2016, 3pm.
Facilitate their students to attend the activities under the competition (such as training, competition rounds, regional competition)
PUBLIC

11. Competition timeline*
Task
Activity
Venue
Date
Time
Screening
Application and video submission
Online
Deadline 29th Feb
3pm
Top Three teams selected
All uni's inform RMIT
Deadline 4th March
Inform team details about interview round
7th March
10am
Interview round
12 teams deliver 10 minute presentation & 5 minutes Q&A
RMIT
18th March
9am -11pm
Judges deliberation and lunch
11am
Announcement of Top Six and brief feedback from Chief Judge
12.30pm-1pm
Soft skills training for Top Six
Case study analysis, time management skills - industry guest & last years participants
HSBC/ RMIT
23rd March
9am -12pm
Business Case Qual. Round
Six teams present 15 minutes each & 5 minutes Q&A
6th April
Melvin to brief students - 3 groups
Sydney Theatre
7-8am
Case given to first three teams
8.00am am
Judges gather
Three teams present
10.30am - 12pm
Judges go for lunch
12.00pm-1pm am
Case given to next three teams
11am
Next three teams present
1.30pm - 3pm
Judges deliberation and Top Three teams announced
3pm - 4pm
Business Case Final Round
Case given to students
Hotel/ RMIT
7th April
2pm
Arrival of guests & judges
3.30pm
Welcome speech by HSBC
4.15pm
1st team presents 15 minutes & 5 minutes Q&A
4.30pm
2nd team presents
5pm
3rd team presents
5.30pm
Judges deliberation, dance performance & tea break
6pm
Announcement of results, presentation of prizes, certificates and flowers for judges
6.30pm
*Subject to changes as deemed necessary by the Organisers

12. THANK YOU