1. Hennes & Mauritz – the clothing company
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

2. | Agenda History Products / extra services Position on the market
Markets
Competitors
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

3. | History Founder Erling Persson Salesman from Västerås, Sweden
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

4. | History Open the first Hennes store in
Västerås on 13 September 1947.
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

5. | History He called it “Hennes” – the Swedish word for “hers”
1968 expand to Stockholm bought company Mauritz Widforss
after that they got men clothes as well
new brand was born: Hennes & Mauritz
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

6. | History
shops opened in different European countries e.g. Norway, Denmark and UK
1974 H&M Go to the stock exchange
1980 First store in Germany opened
2004 opened the 1000th shop in France
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

7. | History
In March 2007 H&M will be launching a new store chain under the name
COS – Collection of Style.
10 stores are planned to open
UK, Germany, the Netherlands and Belgium
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

8. | products different product range everything for everyone
a perfect shop to satisfy your dreams
modern basics to high fashion reflecting the latest international trends
collections are supplemented by matching accessories, nightwear, underwear and cosmetics
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

9. | extra services
own online shop with a outlet area, new clothes to well reduced prices
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

10. | position on the market
only company with that wide range of products
different area, different products especially for a region
low price structure  everyone can buy from H&M
big stores in almost every bigger city, best locations (mostly in pedestrian precincts)
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

11. | position on the market
often changing clothes, popular designer e.g. Madonna, Karl Lagerfeld and Roberto Cavalli
best price – quality structure on the market
can’t find any clothes that cheap, often products copied from designer labels but much cheaper
since few years H&M has a Online-Shopping-System on their homepage.
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

12. | markets
there is a lot going on at H&M at the moment. stores are being opened in new exciting locations and H&M is finding new ways to surprise, meet and inspire customers
Germany has biggest sales by country in 2006 (303 stores, 1st position, UK 112 stores, 2nd position)
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

13. | markets
our markets all around the world: USA, Canada, Europe, UAE, since 2007 China, and next year Japan
1345 shops opened and only 16 shops closed during the years
complete fashion department stores for the whole family to concept stores
competing with everyone, from specialist retailers and international chains
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

14. FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

15. | competitors C&A Esprit S.Oliver Zara Jack & Jones M.A.N.G.O.
New Yorker
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007

16. Thank you for your attention!
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann November 2007