1. 10 Things People Should Know about Email Marketing in 2015

2. Who is Jimmy Kim? Internet Marketing for 6+ years CEO & Co­founder of Sendlane.com COO & Managing Partner of a leading Las Vegas clothing boutique Responsible for $50 Million dollars in product sales Email Marketing making $2million a year

3. But before all this… Started off washing cars at the age of 16 Moved up quickly up the ranks: head lot attendant, sales guy, finance manager Finance director, general sales manager, general manager Youngest General Manager in the USA for General Motors, at the age of 25 2007/2008.. bankruptcy hit; General motors falls apart Offered part ownership to STAY and open new Kia dealership

4. Roughly Around 2007…

5. Made a Barter

6. So, What Are the Goals for Today? Share my wisdom on email marketing Help You become a better email marketer My Best Practices for 2015

7. SEO for EMAIL +

8. 1. Google SEO for Email Copying an “email” no longer works Use it as “guidance.”

9. Basic Example: Original: I have a very special video in which you’ll learn how to open your very own online business. Your Words: If you’ve been thinking of opening an online business, I have a very special video that you need to watch Still delivers same message but in your own voice.

10. 2. Using FREE Email Service vs. Domain Name

11. 2. Using FREE Email Service vs Domain Name Buy a $10 domain Forward it for FREE to your email service Trusted Domain Allows whitelisting Spam emails are sent generally from “free meals” You’re creating a “trusted sender image” with a real domain

12. 3. List Scrubbing (Aka Delete Old Emails!)

13. 3. List Scrubbing Why it’s important.. How you do it.. Don’t be afraid..

14. Example: Anik’s first time.. we deleted over 100,000 emails Results: Better opens (more actual openers) Better click (more clicks on email) Over time, these continued to increase due to domain trust

15. 4. Link Cloaking

16. 4. Link Cloaking: ­ Why it’s Important for Your Business What is it… Why it is important

17. Why to Link Cloak..  Track Your Clicks (unique and raw)  Track the locations  Mobile vs. Desktop  Real time data

18. Example: You send an email, you use a wrong link - can’t change it With link cloaking, you can go in, change the URL Doors closed on a offer?  Redirect the traffic Offer not converting?  Redirect the traffic Offer is down? Page crashed?  Redirect the traffic

19. 5. Best Time to Email?

20. WHEN is the Best Time to Email??  My PERSONAL experience with my tests  8AM - ­9AM EST and 3PM­ - 4PM EST  Sunday- Thursday BEST  Fri (after 12pm EST) and Sat Worst

21. Coming Soon: New Sendlane Feature “Optimized Opens” A unique algorithm which will take each of your subscribers open times and optimize your send times for best delivery through the day

22. 6. Avoiding “Trigger Words”

23. If you go into your JUNK or SPAM folder you’ll see the words in use Avoid as much as possible, use very sparsely Domain reputation HELPS deliver better

24. make money make $xxx change your life opportunity guarantee Millions of dollars Financial Freedom $$$ 100% Free Act Now Ad Affordable Amazing stuff apply now auto email removal Billons of.. Cash Bonus collect child ‘Hidden’ Assets Home based Income from increase sales increase traffic increase your incredible deal info you Limited time Double your income income earn $ earn extra eliminate debt multi level no investment no cost order now promise you financial freedom financially free independent remove weight loss unsubscribe free preview Free Hidden URGENT

25. 7. The “Ideal” Subject Line

26. Subject is one of the most CRITICAL components 50 characters or less (6 to 10 words max) “from name”  CLEAR Avoid all caps, lots of punctuations, repetitive words or “trigger words”

27. 8. Email Templates vs. Plain HTML

28. 8. Email Templates = Promo Tab Naked HTML Emails Work Templates increase your chances in the promo tab Using the same TEMPLATE Using the same images (or ones that other’s offer) Using the same enders/signatures/legal mumbo jumbo

29. Final Results from Test? Open Rate of “Fancy” – 17.72% Click Through Rate of “Fancy” – 4.13% Open Rate of “Plain” – 20.37% Click Through Rate of Plain - 11.48%

30. 9. Call To Action

31. 9. Call to Action ­ Bring it Early and Often This one is simple… Bring the call to action within the first few lines Offer it often (at least 3 times per email if possible) Use HTML cloaking to display for best results

32. 10. Testing, Testing and Retesting

33. Test.. Test! Test! A Simple “Tweak” Can get you out the “junk and spam” box Means MORE Clicks and MORE Opens. Higher TRUST for domain & a potential white listing on your user’s email..

34. EXAMPLE

35. Thank You! This presentation will be downloaded ONLINE at: http://jimmykim.net/profitacademy