1. Why Starbucks is so well known They create an experience when you walk into a store The baristas and others who work here really seem to enjoy their jobs and I don’t think it’s because they’re hyped up on caffeine. They engage you in a way that makes you like them and as we all know, people like to do business with people they like. This differentiation is the principle of scarcity at work. You can’t get this feeling anywhere else. You can put in your favourite drink so when you visit you hold the app up to the scanner and the barista knows exactly what you want.

2. Starbucks popular products 1. Brewed Coffee Coffee, Water 2. Latte Espresso, Steamed Milk, Foam Starbucks-cup-sleeve 3. Vanilla Latte Vanilla syrup, Espresso, Steamed Milk, Foam 4. Mocha Chocolate/Mocha, Espresso, Steamed Milk, Whipped Cream

3. 3 Reasons why they are successful: 1) They engage with their customers like they are very well known 2) It has a superlative range of products 3) It sells at prices which put financial strain on small coffee shops.

4. Starbucks Target Market Starbucks primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Young adults aged 18 to 24, total 40 percent of Starbucks' sales. Starbucks positions itself as a place college students can hang out, study, write term papers and meet people.

5. Coffee Bean Fresh beans are critical The Coffee Bean & Tea Leaf has grown into one of the largest privately-owned, family-run coffee and tea companies in the world. Along the way, The Bean, as it is affectionately known, has become the model for a successful coffee and tea company.

6. Why Coffee Bean is Target Market The Coffee Bean & Tea Leaf has managed to maintain several traditions assecrets of their success, one of which is having their Team Members provide eachcustomer with a Total Quality Experience inspired from the company’s CoreValues, F.R.O.T.H: Friendly, Respect, Ownership, Teamwork and Honesty.

7. The marketing approach is essential to gain a competitive advantage for The Coffee Bean & Tea Leaf in the foreign market. The construct included market entry, site location, and market positioning. Through Company’s marketing strategy

8. Strategy grocery retail program you will be able to supply your customers with product they really want. Our selection brings quality, taste and a variety of products that will satisfy customer needs in every visit.

9. 5 reasons why Coffee Bean is Successful They have fresh tea leafs They serve and communicate with their customers well They reach out to their customers well Their service is very fast It’s a comfortable place to relax at

10. Coffee Beans most popular products Cheesecake with Oreo (1kg) Crème Brulee Chicago Cheesecake Mocha Java

11. Coffee Beans best service has an genteel and laid-back flavour in the morning, what with the non-working people taking a leisurely indolent breakfast.

12. Food service Increase customer satisfaction and loyalty by offering a brand known for exceptional quality coffees and teas. Featuring beverages in your food service operation will compliment any menu and delight every customer

13. MENU Cakes >Cheese Cake >Oreo >Blueberry >Strawberry Bread >Bagel >White Bread >French Bread >French croissants >Friselle MEGA-YUMZ

14. DRINKS MOCKTAILS >Italian Cream Soda >Queens Punch >Sundowner >Avocado Ranchero CHILLED DRINKS >Iced Lemon Tea >Fruit Juices >Sprite >Coke >Water

15. Why are we Successful? We have fresh Bread and ingridients We interact with our customers well It’s a comfortable place to be at/rest

16. Unique Products and services We let the customers stay after 12am for those who has not finished their work and closes latest by 2am We give out free drinks after 1am

17. Target Market Customers are allowed to design their artpieces on the wall and write their names