1. Gutenberg to Zuckerberg

2. In communication, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to or is synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose WHAT IS MEDIUM?

3. Have existed in some forms since the 1600’s Swelled in popularity in the later 1800’s and through most of the 20 th Century. NEWSPAPERS

4. Invented in the 1880’s/1890’s. The first radio news program was broadcast August 31, 1920 by station 8MK in Detroit, Michigan Enjoyed popularity well into the 1970’s RADIO

5. Invented in part in the end of the 1800’s and the early 1900’s Commercially available since the 1920’s Still very popular and important in modern society. TELEVISION

7. Invented in the 1980’s Commercially available circa 1996 1.96 Billion Users Today (total population 6.9b) INTERNET

8. Advent of READ/WRITE web. Commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social-networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups and folksonomies. WEB 2.0 PHENOMENON

10. Digital Devices: Smartphones (Blackberry/iPhone), Laptops, Netbooks, Tablet Computers have added a whole new dimension to traditional communication means and patterns. Instant sharing and communication of information has changed so vastly in the past decade, we are just now beginning to understand its repercussions and advantages. INFORMATION COMMUNICATION TECHNOLOGIES

11. What will become of radio, newspapers, magazines, (all print media)? Will television continue to remain the same or change? Will computers, cellphones, handheld devices (all ICTs) and internet continue to rule? Will there always be a place for trained, educated journalists? Who will pay them? THE MEDIUM FUTURE?

12. Explore how the “medium” has affected the “message” since newspapers until today. Suggest how it may affect the message in the future. JOURNALISM ASSIGNMENT

13. The “medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. It could also mean that people are more interested in the gadget they use than the message it is saying. For example, people are more interested in the iPod rather than the songs they listen to. THE MEDIUM IS THE MESSAGE?

14. STEP ONE Each individual will research how the medium affects the message looking closely at newspapers, radio, television, and internet (Web2.0). This research will focus on 2 guiding questions: In general, how does the medium change the news? Specifically, how does the medium affect the message? MEDIUM IS THE MESSAGE

15. STEP TWO When you have addressed the questions with your research, create a visual, audio, or written presentation that adequately displays your MEDIUM IS THE MESSAGE

16. STEP THREE Present your research and project to the class. Explain the answers to your guiding questions. MEDIUM IS THE MESSAGE

17. Tuesday, January 10 – project explained, brainstorm ideas, class creates rubric Wednesday, January 11 & Thursday, January 12 – research Thursday, January 12 – Tuesday, January 17 – work on and complete project Wednesday, January 18 – Friday, January 20 - projects presented to class TIME LINE