1. Mobile Marketplace

2. Don Kerr Product Marketing Manager donkerr@microsoft.com Dave Glover Mobile Developer Evangelist dglover@microsoft.com

3. Landscape Marketplace, Windows Mobile 6.5 & ISVs End to End in Australia

6. Mobile Marketplaces Developer On device client Attractive revenue share Global reach Distribution Barriers Customer Purchase discoverability Purchase convenience Purchase confidence Customer purchase activity increases with these Purchase Barriers

7. What’s new in 6.5

8. 8 Overview Discover & enjoy the apps that make your life more productive and fun Convenient purchase, download and install Purchase from phone or web Pay with credit card or phone bill Seamless download and installation Convenient purchase, download and install Purchase from phone or web Pay with credit card or phone bill Seamless download and installation Worry-free shopping experience Self-serve return if not satisfied* Applications certified for your device and kept up-to-date Re-download purchased apps onto new phone Worry-free shopping experience Self-serve return if not satisfied* Applications certified for your device and kept up-to-date Re-download purchased apps onto new phone Discover applications Easily navigate a large library of applications Access user ratings and reviews Advanced search, sort and filter capabilities Discover applications Easily navigate a large library of applications Access user ratings and reviews Advanced search, sort and filter capabilities Mobile Operator Developers app certification MO branded apps & services Access from phone or Web billing integration Windows ® Marketplace * Users must return the application within 24 hours of purchase; there is a limit of one return per customer per month; some mobile operators may not offer refunds for apps purchased using the mobile operator bill.

9. For ISVs & Developers End-to-end platform Win-win partnership Global opportunity Maximise return 30 Million phones Global coverage + $ in 29 countries at launch Promotion on device & web Maximise return 30 Million phones Global coverage + $ in 29 countries at launch Promotion on device & web Speed to market Leverage existing skills Managed, native and widget Multi-tasking applications App update mechanism Speed to market Leverage existing skills Managed, native and widget Multi-tasking applications App update mechanism Transparent, timely and trusted business partnership Transparent / uniform policies Self-testable certification Predictable and convenient payout Central developer portal Transparent, timely and trusted business partnership Transparent / uniform policies Self-testable certification Predictable and convenient payout Central developer portal 70%

10. Visual Studio 2008.NET Compact Framework 3.5 SQL Server Compact 3.5 Emulator, SDK Tools Gestures & Touch Internet Explorer Mobile Jscript v5.7W3C Widgets Windows Marketplace for Mobile System Center Mobile Device Manager Developer Portal Mobile Client Software Factory For Developers Microsoft Confidential

11. Windows Mobile 6.5 for Developers

13. Promoting Your Applications Your Site Link button, placement on your websites To purchase page Available with certified application Marketplace Featured placement Over 100 feature per market Simultaneous on-device and on web

14. Business Center Applications targeting businesses and business users –On-device and web –Sub categories for rapid customer discovery Opportunity Business user audience Business professionals, BDMs, IT pros, SMB, Enterprise Generate individual purchases and organisational leads Provides simple low cost method to distribute to customer

15. END TO END IN AUSTRALIA

16. Microsoft Mobile Services Plan (Monthly Fee + Corp access) $49.95/month$49.95/month WM 6.1 phones supplied by TelstraWM 6.1 phones supplied by Telstra System Center Mobile Device Manager CARSystem Center Mobile Device Manager CAR 3 tier support –3 tier support – Help Desk support by Telstra to Customer; support to Telstra by Microsoft. Microsoft Mobile Email Plan (Monthly Fee Email + 100M WAP data) $39.95/month$39.95/month WM 6.1 phones supplied by TelstraWM 6.1 phones supplied by Telstra 3 tier Support –3 tier Support – Help Desk support by Telstra to Customer; support to Telstra by Microsoft". Customers Microsoft Exchange Server Platform Customers Windows Server & Management Platform Exchange ActiveSync only Email Corp Access VPN

18. Increase your revenue with Windows Mobile® Customer Pays Upfront (appears on Telstra bill) $0$99 Customer monthly plan $99$129$149 Dealer outlays Nil Dealer receives $110$150$190 And that’s per device – a 20 staff customer could add $3800 in gross profit

19. Where to now ?

20. Signing Up for Marketplace Create a Marketplace publisher account @ http://developer.windowsmobile.com http://developer.windowsmobile.com –Establish a business profile –Remit subscription fee –Get vetted Open to English countries today Required LiveID $99 USD

21. Offer a complete mobility solution with ICT Include Windows Mobile® smartphones in your sales today Just add Windows Mobile® smartphones and a Telstra Next G™ connection to your solution Add a suite of services from Telstra such as Business Broadband, Mobile Broadband, Fixed lines and so on…

22. Microsoft Mobile e-mail Plan from Telstra is now available! Cost effective: Single monthly fixed fee for business e-mail plus 100MB data; Supported by Telstra: Single point of contact for help desk support (backed by MS Premier Support) Leverage investments in MS: Hosted or on-premise Exchange Device choice: Plan is available on a range of Windows Mobile devices   Find out more - go to the Telstra or ICT booth;  Let your customers know! (Drive incremental Exchange activations, deployments);  Sign-up for the Microsoft Mobile e-mail plan; WIN - An HTC SNAP at this session! 1. 1. Be the first one to answer the question (from your presenter)! 2. 2. Winner will be given a “certified” Mobile e-mail flyer 3. Winner to redeem their HTC Snap prize at the ICT booth. HTC Snap – fast facts  Ready for Microsoft Mobile e-mail Plan activation;  “Inner Circle” – one touch button to get to your most important e-mails  “Windows Live” – messenger button to chat/IM with your family and friends;  Telstra “Blue tick” approved – recommended for country usage.  HTC SNAP is updateable to Windows Mobile 6.5!

23. Don Kerr Product Marketing Manager donkerr@microsoft.com Dave Glover Mobile Developer Evangelist dglover@microsoft.com