1. OpenI (“open-eye”) : Open Source Business Intelligence Gets Real Sandeep Giri Project Lead, openi.org CTO, Loyalty Matrix, Inc. MySQL User Conference 2006

2. Copyright (c) 2006, openi.org -2- Speaker and Company BIO Sandeep Giri –Project Lead, openi.org –CTO, Loyalty Matrix, Inc. –Tech Focus: Databases, OLAP, J2EE, Open Source –Biz Focus: Marketing data analytics Loyalty Matrix, Inc. –Sponsors openi.org –Business: OnDemand marketing data analytics –Product: Software-as-a-Service (SaaS) platform – MatrixOptimizer –San Francisco-based firm with offshore center in Nepal

3. Copyright (c) 2006, openi.org -3- Agenda Why Business Intelligence? BI Components and Open Source OpenI: Open Source BI Application Demo Q&A

4. Copyright (c) 2006, openi.org -4- BI is about turning data into actionable insights What? Why? How? Need: Turn data into actionable insights Challenge: Unnecessarily complex process for Insight-building Business Users Business Intelligence Software BI is more about process than software Good BI software facilitates a good process

5. Copyright (c) 2006, openi.org -5- Four fundamental technologies for BI Database/ETLData Mining & Statistics OLAPVisualization Purpose / Features Data consolidation Dimensional data model Facts & dimensions Discover patterns and trends in data Predict Plots & Models Prepare summaries of data and queries Ad hoc analysis Cubes, dimensions, & measures “See the numbers” Create, view, and interact with analyses Charts & Graphs Standards SQL JDBC ODBC Available at model or algorithm level No equivalents of jdbc/xmla XMLA MDX (looks like SQL, but is NOT) JOLAP Interface to multiple data source types: RDBMS OLAP Data mining models Open Source Options MySQL Kettle CloverETL R Project Weka Mondrian Components: JPivot, JasperReports Applications: OpenI

6. Copyright (c) 2006, openi.org -6- Visualization is key to business intelligence Getting information from a table is like extracting sunlight from a cucumber. – Farquhar & Farquhar, 1891. You can see a lot, just by looking. – Yogi Berra If I can’t picture it, I can’t understand it. – Albert Einstein A good user interface is key to end user adoption of BI software

7. Copyright (c) 2006, openi.org -7- What is OpenI? Visualization Component of the BI stack –J2EE (JavaEE) web application –Consolidates various open source BI components –Reports from OLAP, data mining models, & RDBMS Open Source –Published on SourceForge on July 1, 2005 –Finalist for Best Open Source Enterprise Software (SourceForge Community Choice Awards 2006) –~5,000 downloads to-date –Based on Mozilla Public License MPL 1.1 Ready for end-users –Completely installable package, no extra downloads –Point to your existing data sources, and start publishing –No coding required: no SQL, no MDX, no XML configuration files!

8. Copyright (c) 2006, openi.org -8- OpenI Architecture

9. Copyright (c) 2006, openi.org -9- Key OpenI Features Completely thin client UI to create and publish analysis off: –OLAP (Mondrian and Microsoft Analysis Services) –RDBMS (JasperReports) –Data mining models (Project R) Powerful analyst tools –Drill-up, drill-down, and drillthrough –Auto generation of analyses off an OLAP cube –Personalized dashboards –Export to excel and PDF Security –Directly integrates with backend security schema –Restrict access at module, analysis or data-level Browser independent Free!

10. Copyright (c) 2006, openi.org -10- Case Study: OpenI in action with MatrixOptimizer ®

11. Copyright (c) 2006, openi.org -11- Summary BI is about turning data into actionable insights –BI is more about process than software –Good UI is key to end user adoption OpenI provides visualization by leveraging open source BI components –Create and publish analyses without writing code –Easily build web-based BI applications Go to http://www.openi.org today and see it for yourself: Eventually it is the community that will determine the success of OpenIhttp://www.openi.org

12. Copyright (c) 2006, openi.org -12- Questions, Comments? Now would be the time My email is sandeep@openi.org