1. Happy CEO project of KIPO December 10, 2009 Director General Kim Young Min Korean Intellectual Property Office : Creating strong SMEs through profitable IPRs

2. I. Overview II. Details of the project III. Implications Contents

3. Ⅰ. Overview

4. Global economic crisis   As you know… From 2008… Stock price Rate of exchange Raw material cost

5. SMEs in more serious crisis   Domestic consumption 57.9% Raw material cost 41.1% Excessive competition 38.0% Labor cost 30.3% Financing 26.5% from Korea federation of small and medium business

6. SMEs like shining star : Hidden Champion   ENERCON, Germany Wind power turbine 40% of world patents World market share 10% HJC, Republic of Korea R&D investment 10% of whole sales World market share 20% from Hidden Champion, Hermann Simon

7. Making Small but Strong SMEs with IPRs   Happy CEO Creating Strong SMEs through Profitable IPRs

8. Ⅱ. Details of the project

9. Improving system of IP support for SMEs   Provider-oriented Divided support Complicated structure Customer-oriented Package support One-stop service structure

10. Developing programs of IP support for SMEs   Consultations Education IP Disputes Brand Commercialization

11. Consultations   30 regional intellectual property centers 2 consultants are stationed permanently They offer basic consultations Public Patent Attorneys reside in Korean IP Protection Association They offer free IP consultations to socially weak persons 6 KIPO Experts offer IP consultations by visiting to SMEs They have experiences of examination of patents and TMs IP external experts are dispatched to SMEs They offer business strategies focused on IP KIPO Expert External Expert External Expert Regional IP Center Consultant Public Patent Attorney

12. Example of consultations   “A” enterprise, Republic of Korea New plastic forming technology Operating profit Imitation goods appearing abroad Analyzing IPR portfolio Improving IPR portfolio Strategy of countermeasure of Imitation Planning to enlarge the business Satisfied with the outcome Newly design the business Special thanks to KIPO and Experts

13. Education   Professional lecturer Visits to local SMEs Dealing with practical IP issues such as disputes IP courses customized to various levels

14. Response to education   Many staffs can participate in high-quality education Better understanding by using Specific and Real examples Actual training such as Countermeasure of IP disputes

15. Handling IP disputes   Forecasting IP disputesCoping with IP disputes ◈ Information of IP litigations ◈ Patent maps focused on disputes ◈ Overseas network : IP-Desk ◈ Consultations by the best expert ◈ Insurance for IP disputes ◈ Overseas network : Attache

16. Non-English local Brand   Rapid growth of Non-English market Necessity of local brand “NEXIA” can be interpreted “A fool” in Spanish

17. Example of Non-English local Brand   Buwon Electronics, Republic of Korea Hand blender Surprise increase of daily sales Assistance of language professor, trademark expert, design specialist and international trade expert

18. Package support for IP commercialization   ApplicationAppraisal Evaluation of technology Trial product Overseas patent application

19. Regional forum for SMEs   Hope IP Strategy Promotion 15 times, 5,000km, 1,800 participants

20. Ⅲ. Implications

21. Focusing on customers   Not what you want to give, But what customers want to be given

22. Simple and easy way   One-stop total care service Linkage between authorities concerned Cutting the red tape On-the-spot support

23. Consultations first   Diagnosis Consultations Customized support

24. 24 Thank you for your attention