Presentation on theme: "1 WIPO Asia Pacific Regional Workshop on IP for Managers and Staffs of SMEs and SME Support Institutions Best Practices of Using & Exploitation of IP Assets."— Presentation transcript:
1 WIPO Asia Pacific Regional Workshop on IP for Managers and Staffs of SMEs and SME Support Institutions Best Practices of Using & Exploitation of IP Assets by SMEs Jong-hyub Choi Director General Intellectual Property Tribunal Korean Intellectual Property Office
3 What is patent commercialization? Commercialization of patented technology is simply a process of taking an invention and taking it to the marketplace. It is ongoing economic activity for moneymaking. This will consist of protection, design, development, production, marketing, etc.
4 Share experiences of successful cases It is important that SMEs must themselves participate in the process of the various business aspects affected by patentable items and methods. Showing SMEs obstacles and successes for commercialization will hopefully assist owners and inventors to pluck the golden apple of business success.
5. The Business of Patent Technology - Considering Some Successful Cases
6 Building brand image by means of exhibitions(Chungpung co.) Brand power as a primary factor - The life of many companies depends on brand power. - To survive in the competitive market, firm brand power is a must. - SMEs need a major effort to build their brand name value. Air Cleaner producer, ChungPung, is one case of success in promoting a brand.
7 Building brand image by means of exhibitions(Chungpung co.) Successful Commercialization process of ChungPung - His own product, tested on himself - Utilize international invention exhibitions * Participating in intl fairs: Geneva, Germany, Switzerland etc. * Winning 8 consecutive Gold Awards in the Environment and Medical category - Increase consumer satisfaction through mail-order sales
8 MUGU[CAP-M3011B] Chungpung Air Cleaner MUGU[CAP-M3012B]
9 Take advantage of government support programs (Watos Corea co., Ltd.) Social trends and Gov. Policy as a important factor - The strategy matched social trends and government policy Watos Corea expected water shortage to be one of the greatest issues in the 90s and invest heavily into R&D for more efficient water usage.
10 Take advantage of government support programs (Watos Corea co., Ltd.) Successful Commercialization process of Watos Corea - Continuous investment in R&D is the key * Calculating the amount of water per flush -Developing The Noiseless Feel Valve - failures and investment in R&D - Make the most of the government support * The Gov.s water saving policy * The Gov. Provided development cost for Watos Corea - Pay attention to government policy
11 Watos Corea Noiseless Feel Valve WP20
12 Concentrate all your capacity on a single product(Hana Cobi, Ltd.) The advantages of a strong marketing strategy - The marketing strategy is important with SMEs that are limited in capital and weak in sales network. Hana Cobi is a success case that, having measured its potential, expanded its market and customer base through a competitive marketing strategy.
13 Concentrate all your capacity on a single product(Hana Cobi, Ltd.) Successful Commercialization process of Hana Cobi - Select the item with high market compatibility * Lock & Lock is more suitable for food with strong smell and high moisture - Secure own brand and Technology - Marketing method and strategy that allows consumers to experience for themselves
14 HLC811 (600ml)HPL858 D Hana Cobi Lock & Lock
15 Utilize and succeed technologies in a traditional industry(Three Seven) The technological development and new ideas in a traditional industry Three Seven(nail clippers) is one of the cases in which conventional items proved successful in a world where people believed only high-end items could be successful worldwide.
16 Utilize and succeed technologies in a traditional industry(Three Seven) Successful Commercialization process of Three Seven - Select items with competitive power * All the people in the world, regardless of nationality or ethnicity, use nail clippers. - Stress the trademark * Three Seven won the trademark dispute with the American company, Boeing over trademark 777 in Expanding market by diversifying product range
18 Concluding Remarks Concentrate on developing a new product in one section and get its IPRs continuously Use originality and technical power as marketing strategy Take advantage of government policy and support program