1. 1 WIPO/INV/BEI/02/14 SECOND INTERNATIONAL FORUM ON CREATIVITY AND INVENTION - A BETTER FUTURE FOR HUMANITY IN THE 21 ST CENTURY Beijing, May 23 to 25, 2002 CONDITIONS FOR SUCCESSFUL ECONOMIC AND SOCIAL USE OF INVENTIONS AND INNOVATIONS Document prepared by Mr. Byeong Yong LEE, Deputy Director, International Cooperation Division, Korean Intellectual Property Office (KIPO), Daejon (Republic of Korea)

2. 2 Problems in the Process of Commercialization oSurvey on the successful commercialization (April 2002 - KIPO) - Object: companies and individual inventors - Result of the survey *insufficient fund (39.9%), marketing (20.6%), counterfeiting (16.3%), others (23.2%)

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5. 5 Main Factors for Successful Commercialization MarketingInternal Capacity 3Excellence of invention 3Excellence of manufacturing technology 3Complementary/ continual development after patent registration 3Efficient management of patent Technology 3Advertisement 3Increasing demand 3Distribution strategy 3Price strategy 3Exclusive production and sale by patent right 3Sufficient infrastructure for domestic and abroad demand 3CEO’s ability 3Financial capacity 3Human resources 3Sufficient equipment

6. 6 Main Factors for Successful Commercialization

7. 7 Main Factors for Successful Commercialization (cont’d.)

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9. 9 o Objective: To facilitate commercialization of the patents owned by SMEs and individual inventors o Financial Assistance o Marketing Support o Anti-Counterfeiting Activities KIPO’s Policy

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11. 11 KIPO’s Policy (cont’d.) oMarketing Assistance [Patent Commercialization Committee 4To foster development of SMEs and venture companies possessing globally competitive technology 4Under the cooperation with relevant organizations such as:. Ministry of Commerce, Industry and Energy (MOCIE). Korean Intellectual Property Office (KIPO). Korea Invention Promotion Association (KIPA). Small and Medium Business Administration. Korea Technology Credit Guarantee Fund. Small and Medium Industry Promotion Corporation 4Providing a one-stop-service system; incubation, financing, management, and marketing for qualified companies

12. 12 KIPO’s Policy (cont’d.) [Patent Angel Club 3To support venture companies willing to commercialize patented technology 3Club Members: –Lead angel: general investors –Support angel: patent attorneys, accountants 3Organizer: Korean Invention Promotion Agency (KIPA) [Center for Patent Technology Valuation 3To facilitate technology transfer and commercialization by establishing a valuating system for patented technology [Standing Mart for Patented Technology 3To help technology transfer by holding the on-line and off-line technology mart and providing meeting place with investors

13. 13 KIPO’s Policy (cont’d.) oReinforcing Anti-Counterfeiting Activities 3At the domestic level, to establish sound business practices and protect consumers 3At the international level, to prevent trade conflicts and facilitate foreign investment 3Major activities:. Investigation and analysis of counterfeit products’ circulation. Education campaigns for merchants and consumers of counterfeit goods. Operation of Counterfeiting Complaint Center

14. 14 Trinity for Success Inventor’s Effort Marketing Strategy Government’s Support Successful Use

15. 15 Thank you very much for your attention! Contact point : Byeong Yong Lee, International Cooperation Division Korean Intellectual Property Office, 920, Dunsan-dong, Seo-gu, Daejon Metropolitan City, 302-701, Republic of Korea Tel: 82-42-481-5072 / Fax: 82-42-472-3459 / e-mail: kpleeby@yahoo.com