2. SHANEEL ROWE SECTION:005 DATE:10/01/12

3. APPLE HISTORY 1976 APPLE founded Steve Jobs Steve Wozniak Ronald Wayne Apple I went on sale 1997 Apple II was introduced 1984 Apple launched Macintosh 1989-1991 Apple first potable Macintosh 1991 Introduced PowerBook 1994 Apple allied with IBM 1997 Apple went in partnership with Microsoft 2006 Apple released its first Intel chip SHANEEL ROWE,005

4. RECENT NEWS ON APPLE 09/24/2012- iPhone 5 First Weekend Sales Top Five Million 09/17/2012 -iPhone 5 Pre-Orders Top Two Million in First 24 Hours Apple Unveils New iTunes 08/27/2012- Craig Federighi, Apple’s Vice President of Mac Software Engineering & Dan Riccio, Apple’s Vice President of Hardware Engineering Join Apple’s Executive Team as Senior Vice Presidents SHANEEL ROWE,005

5. APPLE’S COMPETITORS SHANEEL ROWE,005

6. APPLE PRODUCTS IPods IPhones PowerBook SHANEEL ROWE,005

7. FINANCIAL DATA (ACTION BUTTON ALLOWS SLIDE TO JUMP FORWARD) SHANEEL ROWE,005

8. STOCK CHART (ACTION BUTTON ALLOWS SLIDE TO JUMP BACK) SHANEEL ROWE,005

9. ORGANISATIONAL CHART SHANEEL ROWE,005 Steve Jobs CEO Scott Forstall Senior V.P of iOS software Jonathan Ive Senior V.P of trial Ron Johnson Senior V.P of retails Peter Oppenheime r Senior V.P and chief financial officer Tim Cook Current CEO

10. Q&A SHANEEL ROWE,005