2. Apple: History Steve Jobs & Steve Wozniak Products “Apple I” in 1976
“Apple II” in 1978
Apple became a $300 Million company in three years!

3. Apple: Early Advertising
1984 – The Macintosh
Portrays the downfall of “Big Brother” (IBM)
On January 24th, Apple Computer will introduce Macintosh.
And you'll see why 1984 won't be like "1984."

4. Apple: Hardware
Top: iMac DV
Left: Power Mac G4
Right: G4 Cube

5. Apple: Software Operating Systems Current: Mac OS 9 Future: OS X
servers
workstations

6. Microsoft: History
Bill Gates, 1977
Microsoft, 1978

7. Microsoft: Entertainment
Software
Flight Simulator 2000
Links 2001
Motocross Madness
Future..
Xbox

8. Microsoft: Business Software Hardware Office 2000 Windows 2000
Programming
Hardware
Intellimouse
Ergonomic Keyboard

9. Apple: Advertising Advertising Focus on creativity
color & transparency

10. Apple: Sales Promotions
Point of Purchase
Display the entire system
Mail-order

11. Apple: Internet Business services Apple Logo
Apple Quicktime is everywhere..

12. Apple: Creative Aspect

13. Apple: Building a Community

14. Apple: Critique
Creativity can only take you so far…
Apple iBook

15. Microsoft: Advertising
Some billboards
Television rarely used
Name and logo recognition
u·biq·ui·tous - adj. – 1. Being or seeming to be everywhere at the same time; omnipresent. -(

16. Microsoft: Sales Promotions
B2B!!!
Multipack Certificate Programs
Reseller Volume Discounts

17. Microsoft: more.. Personal Selling Publicity Very little effort
Except for business-to-business
Publicity
Household name
(see “ubiquitous”)
Recent bad publicity

18. the “colorful things network”
Microsoft: Internet
the “colorful things network”

19. Microsoft: Critique Too Colorful? Unreliable products?
Getting too big for their britches…
From ubiquity to world domination
Blue Screen of Death

20. Conclusion Similarities Differences Simple, bright & colorful
Microsoft: large businesses & consumer entertainment
Apple: education and creative markets
Print, Movies, Web, Music, & Photography