1. Vitruvian Principles
The interdependency of firmitas, utilitas and venustas in architecture and design
By Pui-Ling Lau

2. Vitruvius De Architectura Influential Leonardo da Vinci Michaelangelo
Andrea Palladio
Leon Battista Alberti
Drainage wheel for mines
Vitruvian man
St. Peter’s Basilica
Sant'Andrea, Mantua
Villa Barbaro

3. Fundamental principles of architecture
commodity
client
Firmitas
Utilitas
Venustas
Firmness, well-made, structured
builder
architect
firmness
delight
Useful, functional, primary and secondary spaces
Problem with the word ‘delight’
See Alison Barnes
“Architectural space is first of all utilitarian. Architectural art begins physical and ends psychological.”
James O’Gorman
Delight, beauty, order, arrangement, symmetry

4. The fundamental principles and web design
Business
Commodity
Firmness
Delight
Ensure return for time invested
Site must have function
Site must be well-made
Site must have beauty, order, arrangement, symmetry

5. BBC Food

6. Google Google’s Design Principles
“The Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. Achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is “Googley” – and will satisfy and delight people all over the world.”
“Delight the eye without distracting the mind”
Google user experience: Design principles

7. the end