1. 1 Connecting A Campus and Maintaining A Cohesive Bond. James Sell Director of Portal Communications June 8, 2006

2. 2 Overview of this Session – Engage and Retain  To provide a perspective of the “cradle to grave” approach to portal development.  Demonstrate how the portal can contribute to and enhance sense a of community on a college campus.  To identify how a portal can be the entry way to online tools that can assist in the retention process.  To describe methods by which La Salle has encouraged and - in some cases mandated – portal use to “keep the connection.”

3. 3 La Salle University, Philadelphia PA  La Salle is an independent, coeducational university founded in 1863 by the De La Salle Christian Brothers, a Catholic order dedicated to teaching and career preparation.  The University's population now totals over 6,221 students 3,358 full-time undergraduates (two-thirds are resident students) 983 part-time undergraduates 1,880 graduate students. About two-thirds of the full-time undergraduates.

4. 4 Understanding the Portal Environment  Dynamic and Functional  Secure – Password Protected  Integrates Services (SSO)  Personalized and Customizable

5. 5 Vision for Portal Development mylasalle will be the cyberpoint of entry for dynamic information and online services.

6. 6 Evolution of mylasalle

7. 7 Integrating Services in mylasalle UP NEXT: My Library – (Open Source)

8. 8 “Cradle” - Prospective Student Role  Prospects create their own temporary portal accounts to gain access to portal.  PSP provides opportunity to target information based on student interests.  Students can complete the Admissions process Initiate web application Monitor Application status Complete institutional data form

9. 9 What Prospects/Applicants Are Saying…  “ I ABSOLUTELY LOVE IT!!! I check it every day. I don't see any way you can improve it at this point, because everything is there. ”  “ mylasalle helps me get the information I want without a problem. It ’ s faster than having to call and easier. Also, you can go on at anytime. ”  “ I really like My La Salle. I find it very user friendly, which is important to me since, I am not very computer friendly myself. ”

10. 10 Transition: Prospect to Student  Once an application is filed (and pushed), permanent portal accounts are assigned. (Remains in PSP Role)  Once a student is accepted and has been confirmed, the student’s La Salle e-mail account is established and is available for use. (Moves to Student Role)  Now in the student role, the user has access to a new set of tabs, channels, and functions as well as the informational channels that were familiar in the PSP role.

11. 11 Student Role Based Channels/Functions Available  TutorTrac - Online Tutorial Services  Student Directory  La Salle email – required to use for University Communication.  WebCT/My Courses – CMS/communication systems.  Br. LUWIS – La Salle University Web Information System.  Portal Groups (Looking for a Roomate/Residence Halls/Clubs & Organizations.)

12. 12 Educating the Student…from Day ONE!  Importance of the portal is introduced to students from the point of application.  Portal use is encouraged for swift access to freshman orientation materials and dates.  mylasalle is featured prominently at each Day One orientation program.  Students learn the the portal is their primary communication tool.communication tool.

13. 13 What Students Are Saying  “ I think the portal is great! ….The connection to the student organizations is great. ”  “ I am just beginning to use the portal, checking financial aid, etc. Easy to use, so far … I am looking forward to using mylasalle to keep informed.  “ I love the portal its been very helpful for my freshman year. ”  “I have thoroughly enjoyed the opportunity to feel more a part of the La Salle community w/ this portal. I am an RN-B/MSN student, and so far my classes have been off-main campus. thank-you very much!”

14. 14 Transition from Student to Alumni  Provides an avenue for remaining connected to the University with a tool that is convenient and familiar Role Based Services include: Find a classmate (Banner Web) Career Networking with other alums (Banner Web) Access to Class groups Make a gift La Salle e-mail for life (alumname06@lasalle.edu)alumname06@lasalle.edu Refer a “Future Explorer!” Alumni Board of Directors Election Balloting Win A Trip to the Super Bowl!

15. 15 Faculty Resources Course Management and Communication Systems Email class Post syllabus and other course materials Targeted Announcements to class sections. Posting grades Access to EARS (Early Alert Referral System) On-Demand training “movies” for how to use communication tools.

16. 16 Early Alert Referral System (EARS)  Created within Banner Web  Initiated in Fall 2004  Fall 2005 “Channelized” EARS in portal.  increase in use among faculty and freshmen advisors in Fall 2005 (119 reports to 257) (119 reports to 257)

17. 17 What Faculty and Staff Are Saying  “ By the way, mylasalle has been wonderful for program promotion! Thanks for all you do to keep it going and adding new features! ” (University Ministry and Service)  It's amazing how much you were able to do on the portal in such a short time. I want to pass on thanks from the winning composers, too, who are very happy that people will be able to hear their work online. The whole thing seems magical! ( Faculty Member)  Thanks so much for posting our news on the portal. This will help us with our self-study and re-accreditation; in other words, you may not know how far reaching your efforts go. (Faculty Member)

18. 18 Keys to Success for mylasalle!  #1 Key to Success…Bring Your Portal to Life!  Maintain a dynamic and functional environment – Something to do and something new to see. Internal Application Development (php/mySQL) Add third party products that are only accessible by portal. Get Form Happy!  Identify Quick & Easy cost-effective communication tools Web Pasties (Scrollers, Trackers, Slides, Polls) Macromedia Captivate (Good for “How To’s”) Import “for fun” applications (Dictionary, Weather, Horoscope)

19. 19 Structure, Participation and Commitment  Create a “Winning” Infrastructure Portal Director Portal Tech Group – IT based Portal Steering Group – representatives from all areas of the University, meet to discuss needs. Malleable Reporting Structure  Lobby to make the portal the “center of the Universe” for your school. (Faculty Development Intiatives)  Make recommendations for portal use that will force constituents to become involved with the portal.

20. 20 Challenges in Portal Development  Assuming that All Understand the Portal Concept “I submitted my announcement. Why don’t I see it?”  Content Management How Much is Enough? The Content “Cops”  How to Get Folks to Think Portal First - Changing a Campus Culture.  Tracking Portal Usage.

21. 21 Engaging A Campus - Examples  Students and faculty will communicate using La Salle e-mail.  Employees will access the Campus News (weekly publication) through the portal.  Faculty/Staff will make requests for information using the forms in the portal. Academic information (Registrar’s Office)  Students will access mylasalle for: Housing (if they want a good room/roommate!) Course Selection: (if they want an optimal schedule.) Grade Reports (No longer mailed to UG Students)  Alumni will enter Super Bowl Contest through the portal.

22. 22 Thank you. Contact Information James Sell Director of Portal Communications La Salle University  jsell@lasalle.edu jsell@lasalle.edu  215-991-3615

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24. 24 Student

25. 25 My courses

26. 26 Student Services

27. 27 My Tab

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29. 29 Alumni

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31. 31 La Salle Insider

32. 32 PROSPECT

33. 33 My Brother LUWIS

34. 34 Interact w/ La Salle

35. 35 Employee

36. 36 Staff Services

37. 37 Academic Services

38. 38 Message Thread

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