1. Google Local Update – How to Rank in the Top 3 Peter “Webdoc” Martin and Ron “Mad” Max Full Name I Company I Job Title I Email Peter “Webdoc” Martin & Ron “Mad” Max I Cactus Sky Digital I President & Business Development Director I ron@cactusskydigital.com

2. The 7-Pack is OUT Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Google displayed 7 Local Search Results Each listing included: Name Website Address Google+ Ranking

3. The 3-Pack is IN Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Google adjusted to Mobile-Friendly design Each listing includes: Name Google+ Ranking Hours Buttons for website and directions

4. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com What You Need to Know The 7-pack is now a 3-pack Google Maps is still hugely important Google+ is less of a focus in local search Websites are more visible Phone numbers are not as visible, but still easily found Reviews and review stars are featured more prominently

5. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Online Reputation Influences Sales 86% of car shoppers are searching online first. Consumers are 25% MORE LIKELY to research online reviews for high-cost purchase like cars.

6. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Protect Your Dealership 72% of consumers say that positive reviews influence where they purchase. A negative review will show up in 35% of the searches for your dealership.

7. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Monitor, Listen, and Act Proactively monitor your online reputation, communicating and listening to your customers and acting immediately when a negative review or complaint is initiated. Build Your … Reputation, Sales & SEO

8. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Automated Follow-Up Follow up with an email asking them to leave a review if they are happy or use the NOT satisfied form if they weren’t. This gives you the opportunity to stop a bad review before it’s posted.

9. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Interactive HTML Mobile-enabled email Offer links to 3rd party review sites Ask for the review See if they’re happy Contact BOTH Sales and Service Customers

10. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Video Message from Dealership

11. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Get Negative Feedback Directly The Power of the Not Satisfied Button

12. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com

13. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Actual Submissions: Submission for Honda Dealer Nov 19, 2015 3:22 PM Email: Name: Phone: Comments: Brought my CRV in for service on 11/13 for six-month paint guard protection. Advised your service person that previous applications had left residue on the windows and I had to clean the residue off with Windex when I got home. I was assured the windows would be cleaned this time after the application. When it rained early the following week, the wiper blades smeared residue all over the windshield. Disappointed. Wish I had never ordered the paint guard package. Will not order it again.

14. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Actual Submissions: Submission for Toyota Dealer Nov 19, 2015 7:45 AM Email: Name: Phone: Comments: I was not satisfied with the equipment of the car leased, I was mislead so they would sell me the car on the lot. I then attempted to return the vehicle for a model that had all the equipment I originally asked for within 4 days of my purchase. The car had less than two hundred miles on it. They said I was over 4 thousand dollars top heavy now and my new lease payment would increase over 300 dollars for a car that was less than two thousand more. THAT IS NO ACCEPTABLE!!! I have great credit and money was not the issue. I want something done or a reason why the quality of your vehicle would depreciate that much in 4 days!!! Please contact me ASAP

15. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com 22% of permission-based email messages are being blocked by SPAM filters. Blocked Email 70% of your customer and prospect database is comprised of:

16. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Shift to Mobile Google is optimizing for the mobile experience Click to call buttons are featured in Google ads Less results displayed for the smaller screen

17. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com 66% of consumers are reading your email messages on a mobile device. Mobile Responsive

18. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com This is an example of an email that is NOT mobile-responsive. 78% of consumers delete an email that does not adapt to their mobile device.

19. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Phone number is click activated. Video will play Links are active. Mobile-Enabled Reach 100% of your audience.

20. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com High Stakes Game “I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.” Amit Singhal Google Blogger 12/1/10 Google has always factored online reputation into its SEO algorithm With the new limit of local results, positive reviews have more weight than ever

21. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com The Importance Of Online Reputation Less than 1% go past Page One on Google Online reviews rank highest Not visible to consumers You WILL lose sales

22. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Reviews Matter “Based on the current display, particularly the local finder, it does appear that ratings and reviews are much more prominent in the UI, so focusing on making sure your business has a high rating with a decent amount of reviews should be a priority." Andrew Shotland President, Local SEO Guide 9/15/15 Google has removed phone numbers and exact addresses, but starred reviews remain Dealerships hoping to rank in the Top 3 need to make sure they’ve got a high volume of good reviews

23. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Step Up to the Plate Use interactive HTML email to contact your customers and ask them for a review. Link them to 3rd party review sites. Give them an opportunity to complain to you 1 st. Ask Your Customers If They Are Happy

24. The local search pack will show three listings instead of seven. A large map has been added to the local search 3-pack, taking up even more real estate on the SERP. Desktop and mobile results are now in the same format. Address and phone number have been removed from many local search results and replaced with website links and click to call buttons. Photos have been removed from many searches. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Summary of Changes to Google Local

25. Ask for feedback Direct happy customers to the review sites Address unhappy customers offline Improve your online reputation Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I ron@cactusskydigital.comron@cactusskydigital.com Be Proactive Not Reactive

26. Share an important takeaway you received from this session using hashtag #DD20 for a chance to win an iPad Contact Info Full Name: Peter “Webdoc” Martin Company: Cactus Sky Digital Job Title: President Email: peter@cactusskydigital.com Full Name: Ron Max Company: Cactus Sky Digital Job Title: Business Development Director Email: ron@cactusskydigital.com