1. Cool Roof Rating Council www.coolroofs.org

2. Cool Roof Rating Council Patterned after NFRC Organization of manufacturers, government institutions,laboratories, trade associations, utility companies Program launched August 15, 2002 Established ASTM methodology for testing Labeling and certification program for all types of roofing products Formed at urging of CEC after brownouts in CA Administrative entity in Title 24

3. Cool Roof Rating Council Third-party certifying Solar reflectance and emittance measurements –Laboratory for initial values –Weathering farm for aged values No thresholds for “cool roofing” defined Prescribed methodology for measurements and labeling Cost to manufacturer dependent on number of products submitted

4. Cool Roof Rating Council 165 products listed in directory –Only 4 are metal or related coatings Firmly established in California Title 24 version 2005 Promoting to FL, GA, AZ, TX, UT, Chicago, ASHRAE Other states to watch include AL, NV, NC, OK, SC, TN

5. Cool Roof Rating Council Included in Title 24 language –Penalty if roof product is not CRRC labeled Lobbying for acceptance by ASHRAE Lobbying for acceptance by LEED Data can be used in Energy Star program Lobbying for acceptance in state energy codes

6. Cost of Participation Fees –Licensed Sellers and Other Manufacturers - sales –Per product label application, renewal, custom color applications Independent laboratory testing prices Weathering farm fees over 3 years Example: –Paint company submitting 20 different colors Cumulative cost over 5 years = $ 40,000 +

7. Cool Roof Rating Council Testing and labeling methodology Initial reflectance/emittance data -Aged data from weathering farm program Firmly established in California Title 24 Promoting themselves to ASHRAE, state agencies, and municipalities

8. What Is VP Doing?  Obtaining membership as a CRRC Licensed Supplier in the CRRC Product Rating Program Guide.  Valspar has received approval for Regal White on low-slope roofs. WWW.COOLROOFS.ORG.