1. SAN DIEGO COMIC CON STRIKES AGAIN! Casey Kazmierczak

3. Introduction: 40 th year hosted at San Diego Convention Center Appealing for guests return:  Tradition  Variety  Costumes  Special Guests

4. 5 W's of the Comic Con Who- All ages, families, comic lovers What- An event to obtain information about comics and art internationally Where- San Diego Convention Center When- July 23-26 2009 Why- Great for the comic world, brings new interest, and its fun!

5. 5 P's of the Comic Con Product- Learn about comics from fans and professionals. Price- Thurs July 23 $25 $12 Fri July 24 $30 $15 Sat July 25 $35 $15 Sun July 26 $20 $10 Place- San Diego Convention Center Public Relations- Internet site, press kit, blog Positioning- Fans of comics or people interested can come for a once in a lifetime experience

6. WikiSpace! SanDiegoComicConWiki

7. Sponsors (2008) Diamond Selection Toys- Blood Drive donated figurines given to donors EA Sports Eagle Eye- Official sponsor of free wi-fi The Spirit- Eisner Awards (the "Oscars" of the comic world) Universal Studios Tru Blood- Masquerade (costume contest)

8. Registration Starts with a basic application asking for:  Name  Business  address  other basic information Then a package needs to be chosen  4-day or single day Online only by a pay pal account Badges are given at the registration desk the day of

9. PressReleaseLink

10. Sticker! The sticker I would use for my direct mailing would be one of the logos pictured above. The classic logo would be perfect for any year, but for this particular year the 40 th anniversary would mark something special and catch the receivers’ attention. White Matte Paper or White Gloss Paper Shapes / Sizes Inks 500 1,000 2,000 3,000 5,000 10,000 Circles 1/2”, 3/4”, 1”, 1.5”, 2” 1 75 95 150 200 240 385 2 145 185 275 335 380 525 2.5”, 3”, 3.5”, 4” 1 100 120 210 275 390 615 2 170 210 335 410 530 755 Direct mailing seal White Matte Paper or White Gloss Paper Circles / Sizes Inks 500 1,000 2,000 3,000 5,000 10,000 1/2”, 3/4”, 1”, 1.5”, 2” 1 75 95 150 200 240 385 2 145 185 275 335 380 525 2.5”, 3”, 3.5”, 4” 1 100 120 210 275 390 615 2 170 210 335 410 530 755

11. Quantity: 200+ 500+ 1000+ 2500+ Price: $1.65 $1.55 $1.43 $1.39 -Fun -Logo -Attention Quantity: 100+ 250+ 500+ 1000+ 2500+ Price: $2.42 $1.96 $1.83 $1.77 $1.72 -Logo -Easy -Can be used more than once

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13. San DiegoNew York Tickets range from $20- $35 Over 40 special guests Hotel help online July Tickets range from $40-$60 20 special guests Only one hotel listed on web October

14. Survey ComicConSurvey

15. QUESTIONS?