1. Enterprise Thinking March 26th, 2011 SFJ

2. © Rouse 2010 Outline 1 Background Information 2 Work Challenge 3 Solutions with Enterprise Thinking 4 Going Forward with Enterprise Thinking

3. © Rouse 2010 Background Information Intellectual Property Law firm – UK & Asia 17 offices in 12 jurisdictions Over 500 people About 20 partners 10 marketing professionals- 5 full time professionals

4. © Rouse 2010 Concern from BUH: “ This was a shambles. I’m not sure how much you’re on top of the submissions and what we’re doing in each country, but it seems that X has definitely dropped the ball on this one, which is a real shame as the rankings are something that the Y market pays more attention to than other countries it seems.” Concern from Key Influencer of BUH: “ Aaarrrggghhh, how can we do this so late in the day (again)?!!!” CHALLENGE : Legal Directory Submission in Chaos! Work Challenge – “Houston, we have a problem!

5. © Rouse 2010 Work Challenge – “Houston, we have a problem! Internal Competition Lack of Transparency Waste of Resources Upset Client CHALLENGE : Legal Directory Submission in Chaos!

6. © Rouse 2010 Solutions With ET Concepts & Tools People don’t come to work to screw up! (80/20) Thinking is not siloed but thoughts can be! (ET) Re-defining the challenge statement &WWIT &WSP A good solution passes the 7 crosses test GPP, ET & Related Tools Inspiration alone is NOT EMPOWERMENT You don’t get As for effort, you get As for results Busy does not = VALUE Empowerment Process and Time & Project Management Tools + Return on Bother (ROB) Empowerment & Related Tools Micromanagement done RIGHT works! If you hold a decision making position, you’re both a leader and a manager ( Monitor) Leaders are PAID to THINK! ( Solutions, Forecast, Innovate) Leadership & Management

7. © Rouse 2010 7Xs FunctionalLevelIndustrySectorCultureTimeLife Solutions With ET Concepts & Tools

8. © Rouse 2010 Solutions With ET Concepts & Tools People don’t come to work to screw up! (80/20) Thinking is not siloed but thoughts can be! (ET) Re-defining the challenge statement &WWIT &WSP A good solution passes the 7 crosses test GPP, ET & Related Tools Inspiration alone is NOT EMPOWERMENT You don’t get As for effort, you get As for results Busy does not = VALUE Empowerment Process and Time & Project Management Tools + Return on Bother (ROB) Empowerment & Related Tools Micromanagement done RIGHT works! If you hold a decision making position, you’re both a leader and a manager (Monitor) Leaders are PAID to THINK!(Solutions, Forecast, Innovate) Leadership & Management

9. © Rouse 2010 ET Works: Response from Team “ This looks great to me. Very systematic and thoughtful. The whole directory thing is I think important. Not just because it helps attracts business – perhaps even more important is the confidence it gives internally.” Solutions With ET Concepts & Tools

10. © Rouse 2010 ET Works: Response from Concerned BUH “ Please see the attached which shows the submissions/surveys and awards that we actively participate in. Given that I’m not the most familiar with the UK market/clients, I’d appreciate any views on a) whether there are other major submissions/rankings that we should invest in, b) any other awards and c) any comments on the client references (i.e. still ok, new ones needed?).” Solutions With ET Concepts & Tools

11. © Rouse 2010 ET Works: Response from BUHs “ Agree with whatever you say. I like the fact that we are now more organized and can see which office has submitted what – more transparency.” “Hi Sheila All sound very sensible and good improvements. Thanks.” ET Works: Response from CEO “Thanks, makes sense to get some order into this!” Solutions With ET Concepts & Tools

12. © Rouse 2010 Solutions With ET Concepts & Tools People don’t come to work to screw up! (80/20) Thinking is not siloed but thoughts can be! (ET) Re-defining the challenge statement &WWIT &WSP A good solution passes the 7 crosses test GPP, ET & Related Tools Inspiration alone is NOT EMPOWERMENT You don’t get As for effort, you get As for results Busy does not = VALUE Empowerment Process and Time & Project Management Tools + Return on Bother (ROB) Empowerment & Related Tools Micromanagement done RIGHT works! If you hold a decision making position, you’re both a leader and a manager (Monitor) Leaders are PAID to THINK! (Solutions, Forecast, Innovate) Leadership & Management

13. © Rouse 2010 Micromanagement done Right Works: “ Hello Sheila, Attached is an up to date excel s.sheet of our client contacts for directory submissions, with all the names and client companies checked against IA, and with the UK info (the two s.sheet X sent through) added. If you hear back from any of the GCMs please could you let me know so I could update the record. As you have seen the PH and VN submissions are nearly there, just missing the GCMs' confirmation about client reference. Next step: I will carry on the same exercise with China, Thailand and Indonesia for Chambers submission, which are due 1 April.” Solutions With ET Concepts & Tools

14. © Rouse 2010 Wildly Successful Project for the Marketing Team! 1.Legal Directory Submission System & Structure in place 2.Client Reference Request & Response Matrix 3.Happier Internal Client, Team & Boss 4.Marketing Map- All deadlines & Key Conferences for the year!. 5.Rolling Agenda Point in Marketing Calls- for marketing deadlines 6.Forecasting for the future- improved rankings, planned meeting with representatives from legal directories, knowledge management to provide improved services next year Solutions With ET Concepts & Tools

15. © Rouse 2010 Going Forward with Enterprise Thinking Where we are now Where we want to be Work determined by title Work to be determined by skill set + appropriate systems & structure Constantly Fire Fighting-reactive Projects & Tasks Differentiated- proactive Busy Work but NO time to think. Am I really adding value? Lead wildly successful projects, improve the way I make decisions, forecasting for the future

16. © Rouse 2010 Thank You