1. Identifying and Engaging with Influencers workshop at #HITMC By Shahid N. Shah

2. 2 Influential Networks www.influentialnetworks.com Influence what? Promotion Sharing Buying Affiliating Selling Mindshare Thought leadership Amplify message Bring people up to speed, education, sharing, Ideas News

3. 3 Influential Networks www.influentialnetworks.com Why do you need influencers? Ideate content Qualify content Contextualize content Create content Find distribution venues Distribute content Amplify distribution –Reach –Engage –Amplify Letting influencers do what they’re good at Enroll others into promoting or messaging ideas Vetting “big ideas” Vetting a new segment (is it a real pain point, new industry subject area, etc.) Adding a more human touch to materials

4. www.influentialnetworks.com 4 Influential Networks What is an influencer?

5. www.influentialnetworks.com 5 Influential Networks #HealthIT Influencers are Niche

6. www.influentialnetworks.com 6 Influential Networks Why would they care about you?

7. 7 Influential Networks www.influentialnetworks.com Why would they share? Integrity Credibility Relevance Novelty Quality Trust Referral (who’s passing it along) Availability (don’t ask to share a link behind a paywall) Save time What else?

8. 8 Influential Networks www.influentialnetworks.com Don’t ask for a favor, give first Share their content Tweet / post their links Leave comments on their blog Leave messages on FB/G+ pages and LinkedIn Research whether they allow guest posts and submit something Start social media conversations so that they start to wonder who you are Excerpting their content on your blog –Pointing out explicity to the influencer about doing it Ask their permission to use their content –Remind that you will link back (adds support / respect) –Remind them that comments on your site end up outside their blog (but when a new comment arrives, let them know)

9. 9 Influential Networks www.influentialnetworks.com Influence how? Talk about you at a conference Write a blog post about you Tweet or share LinkedIn/other links about you Show up in a video Allow you to guest post on their site Write white papers under their brand for you Extend authority through… What else?

10. www.influentialnetworks.com 10 Influential Networks Don’t stalk, talk instead

11. www.influentialnetworks.com 11 Influential Networks Don’t pretend, relate instead

12. www.influentialnetworks.com 12 Influential Networks Don’t assume influence

13. Thank You