1. Economy: Sports Marketing Courtney Sharpe and Jamison Sampson

2. What is sports marketing? -Field of marketing -Advertising, promotion, sales -Sporting events, players, teams -Includes all levels

3. History Product placement 1870’s tobacco cards Main purpose changes Olympics

4. Types of Sports Marketing

5. Commercials https://www.youtube.com/watch?v=mkcWmdwaTQE

6. Banners/Logos

7. Stadiums

8. Equipment

9. Sponsorships

10. Why is it effective? Role models Huge audience Subliminal association with success People are passionate

11. Who does it effect? Children Fans Ex-athletes with identity crisis Those interested in bettering health

12. Small Scale Timbits Minor Hockey Sociological Imagination “The vivid awareness of the relationship between personal experience and the wider society.”- C. Wright Mills

13. Hey Big Spender NASCAR Being a primary sponsor at Sprint cup costs 350,000- 500,000$ per race

14. Celebrity Endorsements Why? 1. Build brand equity 2. Help people remember Ads 3. Believe the product results in super star status 4. Stand out How?

15. Strange endorsement deals Tom Brady for Uggs Joe Namath for Beauty Mist Pantyhose Ray Lewis for Snuggie

16. SUCCESS STORIES Lou Gehrig George foreman Danica Patrick

17. Jordan Michael Jordan Former NBA Basketball player Best of all time Built brand off himself https://www.youtube.com/watch?v=xmPJl MajVi4

18. Scandals “ You could pay tens of millions of dollars to partner these athletes and if you have to abandon this campaign it’s potentially a big loss in your books” – Shaun Crossner

19. Unrelated Advertising “a 30 second spot during the Super Bowl went for almost 3 million dollars” “Sports Sponsorship accounts for the largest sector of the marketing industry.

20. Mean Joe Greene First time a non-sport related company used sports for advertising (1979) https://www.youtube.com/watch ?v=-oaiV8MQH7s https://www.youtube.com/watch ?v=yqT1DUBtLcM

21. Kevin Clancy and Peter Krieg study 2007, 55% of participants when they think of Olympics think of Visa

22. Advantages/ disadvantages “ sports are near and dear to so many people, they are already passionate about their favorite teams and sport activities, by sponsoring those companies or marketers hope to tap in on a key passion point and gain positive association by supporting this activity that people love” – Bill Chipps

23. Only one main downside Could cost a million dollars

24. Case Study Kia motors Allowed kia to reach a large audience Links it to superiority in another field Involved with FIFA 2002 Partner now until 2022

25. “Sports marketing success lies in predicting the unpredictable” There is no guarantee the product will be successful just by using sports marketing All it guarantees is that a different audience than normal will see the product

26. References http://teamsportsmarketing.com/the-text/the-fan/why/ http://www.marketing-schools.org/types-of-marketing/sports- marketing.html http://www.marketing-schools.org/types-of-marketing/sports- marketing.html http://www.forbes.com/forbes/welcome/ http://www.ft.com/intl/cms/s/0/ece33fda-ff90-11e2-a244- 00144feab7de.html http://www.ft.com/intl/cms/s/0/ece33fda-ff90-11e2-a244- 00144feab7de.html http://businesscasestudies.co.uk/kia-motors/using-sports- marketing-to-engage-with- consumers/marketing.html#axzz3qeezOERn http://businesscasestudies.co.uk/kia-motors/using-sports- marketing-to-engage-with- consumers/marketing.html#axzz3qeezOERn

27. References http://auto.howstuffworks.com/auto- racing/nascar/nascar-basics/nascar-sponsorship.htm http://auto.howstuffworks.com/auto- racing/nascar/nascar-basics/nascar-sponsorship.htm http://www.sportsnetworker.com/2011/08/30/the- powerful-reach-of-sports-marketing/ http://www.sportsnetworker.com/2011/08/30/the- powerful-reach-of-sports-marketing/